Damas appointed as official jeweller of new Pan Arab TV series
New designs crafted exclusively for the series to be worn by some of the Middle East's top celebrities.
- (1888PressRelease) September 13, 2011 - Dubai, UAE - Damas, the Middle East's leading international jewellery and watch retailer, has announced that it has been appointed as the official jeweler of a new Pan Arab TV series, providing around AED 10 million in jewellery for some of the Middle East's top celebrities. Viewers will see Damas' newest designs in over 150 scenes, including exclusive new designs that were crafted especially for the series.
The program, called Ma Natafeg, which translates in English as 'We will never agree', will air over 60 episodes on Abu Dhabi TV from September 4th 2011 onwards.
"Damas is proud to be a part of this series as it was created to reflect the growth and development of the UAE," said Raj Sahai, Director - Retail, Damas. "A beautiful array of Damas jewellery is featured on the show - from the exclusive Damas Zaffa Bridal Collection, the popular Spring Collection and designs from the latest New Trends Collection among many others. We have also created special designs for the series which are now available for our customers."
The filming of the series took place in two different Damas Les Exclusive stores at the Dubai Mall and at the Abu Dhabi Mall in April and May 2011.
Bashar Dababneh, the General Manager of Skystone Productions - Producers of the series, said: "We wanted to work with Damas as this is a very GCC-oriented series that promotes the beautiful life and culture of the region, and Damas is the oldest and most renowned UAE jewellery brand. Every episode incorporates Damas jewellery designs, which adds glamour and luxury to the characters. We went to great efforts to select specific jewellery pieces for each character to match their personality and aspirations. It was not only the women characters who wore the jewellery - but also the male actors wore the latest collections from Damas' international watch brands."
Damas is the retailer for many renowned international jewellery and watch brands, which include Tiffany & Co., Paspaley, Carrera y Carrera, Roberto Coin, Folli Follie, FOPE, Marco Bicego, Magerit, Mikimoto, Vacheron Constantin, Girard Perregaux, Chronoswiss, Montega, Quinting, Roger Dubuis, Parmigiani, and many more.
In addition, the company retails a number of contemporary in-house diamond, gold and watch brands, which include Hayati, Farfasha, Noor, Boudoor, Solitaire, Fulla, Kiku, Fior, My Vice, Chaimpesan, Genero, Graziella, Manthoura, Jacque Lemans, Chalyano, Fossil, Esprit, and Cobra.
The Damas collections worn on "Ma Netafeg" are now available in Damas stores across the GCC.
About Damas
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.
For more information please contact:
Damas PR Department
Tel: +971-4459200
E-mail: damasnews ( @ ) damasjewellery dot com
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