Dallas Cowboys Felix Jones And Leonard Davis Team Up With Katzkin Leather Interiors And Toyota Of Lewisville

The offensive duo set to appear as judges for the Katzkin "Superior Interior" contest taking place at Toyota of Lewisville just outside Dallas on Friday Oct. 29, 2010. End Quote

Dallas, TX (1888PressRelease) October 15, 2010 - Dallas Cowboy stars Felix Jones and Leonard Davis are teaming up with Katzkin Leather and Rene Isip's Toyota of Lewisville, two of the nation's leading custom automotive companies, to encourage Texans to demand "superior interiors" for their automobiles. The teammates will be judges for Katzkin's "Superior Interiors" contest taking place Friday, October 29, 2010, at Toyota of Lewisville from 4:00 p.m. to 6:00 p.m.

"Toyota of Lewisville is very excited to be a part of the 'Superior Interior' contest," said Rene' Isip, owner of Toyota of Lewisville. "The contest combines an amazing leather interior upgrade and the Dallas Cowboys, two of our favorite things."

Jones and Davis are upgrading their vehicles with leather interiors and are leading the charge to get the entire state to think about making the switch. Katzkin is running a contest and online sweepstakes to unveil the brand to consumers. Jones and Davis will judge automobiles with the most needy cloth interiors and award a winner a new custom leather interior from Katzkin.

"Most people don't know that I still have my first and favorite vehicle, a Suburban with some pretty needy cloth interior, I love that SUV," said Davis. "So I have to roll with the best in the business and thanks to Katzkin my Suburban has a leather upgrade."

Katzkin is inviting Dallas-area residents to enter their vehicle in the Katzkin "Superior Interiors" search for the neediest interior. The cloth interiors of all vehicles will be inspected, photographed and judged with five finalists emerging from the pack.

Jones and Davis will be among the judges conducting the "white glove test" to choose the grand prize winner. The grand prize winner will receive a complete customized leather upgrade for their vehicle. The four finalists will receive signed memorabilia from Jones and Davis. In addition, the first 10 customers who purchase a vehicle at Toyota of Lewisville the day of the event will receive free leather interior upgrades. Consumers can also enter the Katzkin "Superior Interiors" sweepstakes at www.katzkin.com from October 4, 2010, through the end of November.

While Katzkin has been dominating the automotive interior industry for more than 25 years, this Dallas-based program is the first time the company has attempted to build awareness for Katzkin publicly.

"We have always worked as a silent partner through our network of restylers and dealerships," said Katzkin's Chief Executive Officer, Brooks Mayberry. "But our new business approach is now centered on making consumers aware that we exist so they enter dealerships asking for Katzkin by name."

Katzkin offers a "leather only" alternative, allowing consumers to save money and receive a leather interior upgrade that is customized to truly fit their personality. Katzkin has simplified the upgrade process to three steps: choose the interior design online, print it out and the final step is to bring it to the dealership when you purchase your new vehicle. Katzkin gets the job done and can offer 48-hour average lead times on their customized interiors.

Katzkin wants the new car buyer to know the product, know the quality and know the service. What better way to drive that message locally than by partnering two powerful players from the city's favorite sports team with the consumer's first choice in automotive leather. Jones and Davis are no strangers to quality customized leather installation. They may know "pigskin" on the field but they know Katzkin leather off the field.

Katzkin Leather is the largest manufacturer and distributor of automotive leather interiors, shipping hundreds of complete interiors per day. From a selection of more than 2000 vehicle patterns, Katzkin offers the greatest selection of colors and materials with such unique choices as Barracuda square-perf leather, Rawlings baseball glove leather, and top-of-the-line Tuscany leather.

Katzkin offers three levels of interior design styles (Premium, Custom, Limited Edition) that will allow consumers to express their personalities, transform their grey or beige cloth interiors and drive in the style and comfort of leather. Consumers purchasing a brand new vehicle can rest assured that in addition to great quality and comfort from Katzkin, it's backed with a 3-year/36,000 mile-warranty.

For more information visit: www.katzkin.com and www.ToyotaOfLewisville.com.

About Toyota of Lewisville:
Toyota of Lewisville is a new and used car dealership that proudly serves the greater Dallas Fort Worth area including Addison, Allen, Arlington, Carrollton, Colleyville, Coppell, Frisco, Grand Prairie, Grapevine, Irving, McKinney, Mesquite, Richardson and Southlake.

To make an appointment with a sales associate contact Toyota of Lewisville by phone at 888-805-6888 or to contact the service and parts department please call 800-639-5673. Additional information can be found on the main website at www.ToyotaOfLewisville.com.

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