DairyBusiness Announces Move to Digital Only Magazine
After 113 years, DairyBusiness has announced a transition to a totally digital format. It is one of the oldest dairy print publications in the world.
- (1888PressRelease) May 14, 2017 - Fresno, CA : DairyBusiness magazine will be published in an exclusively digital format beginning with the June 2017 issue. Circulation will be expanded to at least 50,000 and frequency will be increased to two issues each month, according to Editor and Publisher Joel Hastings.
"Dairy producers and their suppliers have moved to the web. With their mobile devices online, producers monitor herd performance, operate farm equipment, check markets and of course shop for products and services. And they share their experiences there too with peers, friends and families using web sites and social media.
"We think this is the future of dairy and we are joining them. The software improvements of HTML 5 allow us to create an appealing and dynamic publication that is fully mobile-ready, " Hastings explains.
He adds, "At the same time, marketers continue to rapidly increase their web based communications. We want to provide media that allow them to take full advantage of their investments, applying all the latest technologies in targeting and tracking their messages."
The new DairyBusiness will be published on the first and third Monday each month. Production deadlines are just 10 days prior. Advertisers can order online, upload ad files, make payment and then track their advertising results through web automation.
Today, every business is under pressure to be better, faster and cheaper. DairyBusiness.com is confident this move will provide these benefits to their readers and advertisers and are inviting their readers and advertisers to go to the updated website, dairybusiness.com, to see the first issue, carrying a May 15 cover date.
DairyBusiness - The Future of Dairy, http://www.DairyBusiness.com, is published by HFW Communications, Inc., producing dairy media since 1904 including HolsteinWorld Exclusive and The Weekly digital newsletter.
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