Dairy Crest Gets Behind Its Online Delivery Service
Dairy Crest launch a new nationwide television advertising campaign to push its online shopping and delivery service milk&more.
- (1888PressRelease) January 19, 2011 - Dairy Crest is running a nationwide TV advertising campaign in support of its fast-growing online delivery service milk&more. The campaign will launch across the UK on 3 January 2011.
Shoppers who have signed up with their milkman for the milk&more service can order over 200 products online, up until 9 pm, for their next doorstep delivery. Dairy Crest recently announced that milk&more weekly sales are now exceeding £800,000 and the new TV campaign is aimed to drive increased awareness of the service amongst both existing customers, and potential new customers.
Andrew Kendall, marketing and buying director at milk&more said: "We know that milk&more has great potential. The combination of traditional milkmen delivering a contemporary shopping experience appeals to a wide range of shoppers, and customers have responded very well to the service so far. Now we want to make more of them aware of milk&more, so that existing customers spend more with us, and new customers sign up for the service. Our investment in a national TV advertising campaign reflects our growing confidence that milk&more can be a great success."
About milk&more:
milk&more is a flexible, online food shopping service offering food and fruit and veg delivery with a choice of over 250 daily essentials to thousands of doorsteps in England and Wales. http://www.milkandmore.co.uk/home_delivery/fruit_vegetables.htm - The milk&more delivery channel, is part of the biggest home delivery service of milk and products in the UK, which delivers to over 1.2 million homes, up to 6 days a week. Visit www.milkandmore.co.uk/
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