Daily Deals for the Holidays: DailySteals.com December 2010 Business Rises 375%
DailySteals.com, a 1 deal a day site with home, luxury, mobile, children's daily deals and more, experienced a prosperous holiday season, with December sales rising by 375 percent from 2009.
- New York, NY (1888PressRelease) February 03, 2011 - Following the most successful online shopping season of all time, Daily Steals, a daily deals site available at http://www.DailySteals.com, has reported impressive sales figures from November and December 2010. Compared to 2009, the one deal a day website saw a 40 to 50 percent increase in sales in November, followed by an impressive 375 percent jump in the year's final month.
"2010 was a great year for holiday shopping online - the best ever, in fact, with record-breaking sales figures across the board. And the perks should stick around well into 2011, as more and more consumers adjust to the convenience and value of online shopping as compared to retail stores. DailySteals.com capitalized on these perks by delivering daily deals straight to our subscribers' inboxes and offering unprecedented discounts of 80, 90 or even 100 percent off," said Matt Wiener, CEO of the one deal a day site.
The marketing research company comScore recently reported that shoppers spent $32.6 billion on online purchases throughout the holiday shopping season - a record-breaking figure 12 percent higher than that of 2009. Reeling in $1.028 billion in sales, Cyber Monday was the biggest shopping day, and the first single day to break $1 billion in sales. Daily Steals saw a rise in traffic on Cyber Monday, but their deal-a-day offers remained business as usual.
"Unlike many retailers, who slashed prices and pulled out all the stops for Black Friday and Cyber Monday, Daily Steals didn't have to alter its daily deals model. We provide Cyber-Monday-level deals every day of the year, whether you're looking to stock up on presents or just cash in on some unbelievable savings. Because when you see a brand new Invicta watch for under $35 - one of our recent deals - you're going to want to buy it, whether it's the Tuesday after President's Day or just a regular day of the week," Wiener said.
Analysts credit much of the 12 percent jump in holiday sales on these kinds of aggressive discounts and promotions. Many retailers began advertising earlier this year than in those previous, allowing them to get a leg up on marketing their winter bargains. Beyond these sales, the blizzard in early December was also a factor, experts report, as it made the convenience of online shopping all the more apparent.
"Online shopping converts aren't exactly hard to find, but the bad weather this season was just the thing to push some sticklers over the edge - people who had never done the bulk of their Christmas shopping online in the past. Next December, I think they'll be searching for daily deals at sites like Daily Steals before hitting the mall for presents, regardless of the weather," Wiener said.
Beyond the incredible savings, Daily Steals is known for its interactive environment and frequent contests. The 1 deal a day site hosts a weekly raffle for its email subscribers, in addition to multiple caption contests on Facebook every week. Daily Steals offers high-end prizes including tablet PCs and other choice items.
To learn more about Daily Steals, visit http://www.DailySteals.com.
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