cVidya Optimizes Enrich Marketing Analytics with Microsoft Analytics Platform System
Achievement enables cVidya to fulfill higher business growth objectives for customers.
- (1888PressRelease) March 05, 2015 - BARCELONA, cVidya, a leading provider of revenue analytics solutions for digital and communications service providers, today announced Enrich, the company's premium business growth product, is now available for use on the Microsoft Analytics Platform System.
The successful optimization of Enrich - designed with an open architecture that allows customers to select a big data analytics platform according to their IT roadmap and business objectives - running on the Analytics Platform System enables communications service providers to fully harness the power of marketing analytics and maximize results at a competitive price point.
"Service providers are eager for ways to take advantage of big data to create and promote new revenue opportunities," said Alon Aginsky, CEO and President of cVidya. "Our Marketing Analytics solutions - led by cVidya's flagship Business Growth product Enrich - does exactly this. Optimization with the Analytics Platform System now enables Enrich operators to maximize their analysis of marketing efforts, revenues and margins and deliver the right offers to the right customers at the right time."
The Analytics Platform System delivers a turnkey big data analytics appliance, combining a high performance MPP SQL Server data warehouse with Hadoop into a single solution that offers seamless integration of all data.
"With cVidya's Enrich Business Growth product running effectively on our Analytics Platform System, customers can realize the Analytics Platform System's ultra-low TCO and full accessibility through cVidya's marketing analytics", said Tiffany Wissner, Senior Director, Microsoft Data Platform.
cVidya has a significant presence at the GSMA Mobile World Congress 2015, in Barcelona, Spain. The company is showcasing its solutions in Hall 7, booth 7F30.
The big data solutions company boasts more than 165 global service provider customers located in 50 countries.
For more information, please visit: http://www.cvidya.com/
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