The leading industry association for Customer Reference professionals has launched a comprehensive Member Research Library featuring best practices, tools and strategy guides.
(1888PressRelease) November 28, 2009 - The NEW CustomerReferenceProgram.org Member Library features a collection of best practices gathered from our members over the last few years and extensive research of successful customer reference programs. Teh library comes with a complete Implementation Guide for those creating new Customer Reference Programs and a collection of useful tools and templates such as a ROI calulator, customer interview checklist, legal agreement and spreadsheets to track customer reference activity.
A Customer Reference Program (CRP) is a centrally managed function responsible for coordinating and fulfilling requests for customer references to help Sales close business and persuade Analysts, Press and Investors that corporate claims are legitimate.
The CustomerReferenceProgram.org helps Customer Reference professionals:
- Share best practices among Customer Reference Program (CRP) practitioners.
- Find consultants skilled in creating Customer Reference Programs and content.
- Promote Customer Reference Programs as a proven method for increasing sales in organizations worldwide.
The leading industry association for Customer Reference professionals has launched a comprehensive Member Research Library featuring best practices, tools and strategy guides. 
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