Curly Girl Collective Partner with Miss Jessie's, Heart & Soul and Hpnotiq Harmonie to Celebrate Natural Tresses

A One of a Kind Natural Hair Event Merging Art, Beauty, Shopping and Luxury. End Quote

New York, NY (1888PressRelease) May 21, 2011 - On Sunday, May 22, 2011 from 4 PM - 8 PM, the Curly Girl Collective (CGC) will partner with select corporate affiliates and media entities to present Collective Expressions: A Celebration of Textured Beauty, an interactive one-day affair that will immerse guests in an artistic conglomerate of beauty, lifestyle, and natural hair.

Executed at the Brian Farrell's Art Studio at Chelsea Modern, Collective Expressions will be a convergence of information and experiences all centered on the burgeoning natural hair industry. Sponsored exclusively by natural hair conglomerate Miss Jessie's, media partner Heart & Soul Magazine and liquor sponsor Hpnotiq Harmonie -- this natural hair soiree will feature vendors, product swaps, hair consultations by cosmetology experts, professional manicures, raffles and giveaways, a live art installation, courtesy beauty makeovers and elegant signature cocktails. A special highlight of the day will be a live hair demonstration orchestrated by one of the sister owners of the famed Miss Jessie's Salon where a participant will receive a service commonly known as "the big chop," where a lucky winner who is making the transition from relaxed to natural hair will have her processed tresses cut off for an au naturel 'do.

Miko and Titi Branch, the sister owners of Miss Jessie's understand that events of this nature are key in mainstreaming the concept of natural hair. "First embrace yourselves then embrace your curls," says Miko. "Curly, kinky and wavy hair is beautiful. I am always intrigued when I see curls because it shows me texture, depth, personality and expression. I am not only describing the hair but also the person!" This sentiment is echoed by Julia Chance, Senior Beauty and Fashion editor of Heart & Soul Magazine, "There's never been a better time to discover the beauty of your hair's own texture," she says while also reflecting on the impact of pop culture and celebrities on how women and men have accepted the natural hair resurgence. An increasing number of celebrities, like Solange Knowles, Jill Scott and Chrisette Michelle are embracing their textured tresses and are taking the look to stylish new heights."

The event will also serve to benefit the needs and goals of its nonprofit charity partner, Petals-N-Belles. Founded in 2010, Petals-N-Belles works to inspire, empower and cultivate young women, especially those in need. Through an innovative, tangible curriculum, PNB addresses the various facets of life and highlights the importance of self-esteem, personal values, sisterhood, community service, cultural awareness and education. Through inclusion in all promotional efforts and various on-site integrations, CGC will work to increase awareness of this vital organization as well as raise money through proceeds generated through raffles and profits from the sale of the live art piece sold at the event.

As the natural hair movement continues to gain and sustain momentum and widespread acceptance throughout a wide range of communities, The Curly Girl Collective will continue to create innovative and creative events and platforms to serve as a catalyst for the natural hair conversation. The Collective Expressions soiree is the first of many fun yet informative experiences being coordinated and executed by this naturally coiffed collective.

For additional information on Curly Girl Collective and Collective Expressions: A Celebration of Textured Beauty, please visit www.curlygirlcollective.com.

ABOUT CURLY GIRL COLLECTIVE
The Curly Girl Collective (CGC) acts as a tangible resource of information for women within the natural hair movement, and strives to create innovative events that foster acceptance and celebration of natural hair. Through targeted events, strategic public relations campaigns, an innovative web portal and a streamlined digital marketing database, the CGC is also able to connect with women internationally and create a platform ripe for conversation and exchange of ideas. These worldwide influencers and tastemakers affect more than just the hair choices of fellow members, but address a wide variety of social topics and issues pertaining to women.
For more information visit www.curlygirlcollective.com

ABOUT MISS JESSIE'S
Sisters Miko and Titi Branch are the founders of Miss Jessie's™, a hair care collection developed
specifically for those with naturally curly, kinky, and wavy hair, as well as Miss Jessie's Salon in SoHo,
NY. With a reputation as "The First Lady in Curly Hair Care," Miss Jessie's™ products are well-known
throughout the hair care industry, and have a loyal curly cult following across the country.
For more information visit www.missjessies.com

ABOUT HEART & SOUL ENTERPRISES, LLC.
Heart& Soul Enterprises LLC (HSE) is the pre-eminent brand to promote the physical, mental, spiritual and financial well-being of black women and their families. A trusted source, Heart & Soul directly impacts its target audience by serving as an essential guide to healthy living. It uses the highest standards, best resources and top experts in delivering cutting-edge information and service to capture the heart & soul of every woman!
For more information visit www.heartandsoul.com

ABOUT PETALS-N-BELLES
Petals-N-Belles, Inc. (PNB) founded in 2010 in response to the needs of young women in our communities to be provided with more support, leadership and positive role models, is dedicated to providing young women, ages 12-22, with an authentic mentoring experience. Through mentorship and social guidance, PNB works to build and enhance the overall personal growth, individual development and well being of young women.
For more information visit www.petalsnbelles.org

ABOUT HPNOTIQ HARMONIE
Launching in June 2011, HPNOTIQ Harmonie is a refreshing blend of Premium French Vodka, Infused Natural Fruits, Flowers and a Touch of Cognac. Its vibrant violet color and refreshing blend of infused berries, violets, lavender and premium spirits make any occasion more fabulous. HPNOTIQ Harmonie tastes great, is well balanced and very mixable. Harmonie signifies a perfect blend of fruit flavors and the essence of flowers, much like the word "harmony," which is a result of more than one note being played simultaneously with a sum greater than its parts. Harmonie denotes perfection - like a fabulous night out with friends when everything is clicking and you and your friends are at your best and all the pieces of the puzzle come together for a fantastic time.

Media Contact:
Kasey Woods
Curly Girl Collective
917-213-9497
kasey ( @ ) curlygirlcollective dot com

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