Curly Girl Collective Launches the First Ever Natural Hair Festival in New York City
NaturallyCurly joins forces with Curly Girl Collective to unite the natural hair community for a one-day celebration.
- New York, NY (1888PressRelease) June 21, 2014 - Today, Curly Girl Collective (CGC) announced an upcoming event in the unofficial mecca of natural hair, Brooklyn, N.Y.- Curlfest, The Ultimate Summer Picnic, held at Prospect Park on Sunday, June 22nd from 1 p.m. - 6 p.m. This event will continue to support Curly Girl Collective's mission to create unique experiences that empower women and celebrate the beauty of natural hair. Men are welcome to attend.
Features include music by DJ Hollywood, food trucks courtesy of Gorilla Cheese NYC, Desi Truck and Andy's Ice, complimentary snacks by Snapea Crisps, The CGC Marketplace, beverages, games and gift bags, to name a few. Confirmed sponsors are EdenBodyWorks, Ouidad, Curls, Vita Coco, Shea Moisture, Miss Jessie's, Burgeon and media partner NaturallyCurly.
Curlfest is an opportunity to unite the many supporters of the natural hair community, and gain nationwide awareness of the community's purpose to promote self love, empower curly women and combat societal views that lead to self-hate and low self esteem. Various bloggers, vloggers, tastemakers, community leaders and fashion-forward natural-haired women and the men who love them will gather at the Nethermead section of Prospect Park for the one-day celebration and the official start of summer.
The CGC Marketplace will feature fashion and beauty vendors : Esther Woo, Afros: A Celebration Of Natural Hair by Michael July, Emilisa Inc., Jewel House Junkies, Jewel's Vintage Closet, Xpressions by ML, Haus of Swag, Lily &Eve, Pauline Asmah Designs, Pearl's Boutique, Clutches her Pearls, Liligrow Boutique, 2 Lite Creations, Adorn and Nick Knacks.
"We're very excited to see our vision come to life," said creative director, Curly Girl Collective Melody Henderson. "Curlfest is an event for everyone near and far who support this natural hair movement to come together and celebrate hair that many people have been led to believe isn't beautiful."
In the past few years, the natural hair community has been on the rise. According to Mintel, "Relaxers represent 21 percent of the black haircare market with expenditures at $152 million, and are down 15 percent since 2011 due to the natural hair trend." As a result, the need to meet with other local women who choose to wear their hair natural as a way to garner support has become very important to the natural hair community.
Curlfest is an initiative that draws attention to the importance and strength of communities, builds relationships on a grand scale and drives awareness of the love so many people have for natural hair. This announcement further illustrates Curly Girl Collective's commitment to creating experiences that celebrate women with natural hair. There will be a series of events in 2014 that continue to support this vision.
About Curly Girl Collective
Curly Girl Collective, LLC is an experiential marketing group that specializes in unique experiences that connect multicultural women with brands that cater to their unique beauty. Follow Curly Girl Collective on Facebook, Twitter and Instragram. The official event hashtag is #CURLFEST. For more information visit www.curlygirlcollective.com.
About NaturallyCurly
TextureMediaTM, Inc., is a dynamic social platform that empowers &engages a multicultural community of female influencers - the largest in the world of haircare. A company dedicated to empowering, embracing and connecting the world of curls, kinks and waves. Their flagship brand, NaturallyCurly.comŪ, is the trusted leader in original content and community for the influential woman. Other online brands include CurlStylistTM, a professional community for stylists servicing the textured hair clientele; CurlMartŪ, a boutique e-commerce site showcasing more than 60 brands and 700+
community-vetted products; and CurlyNikki (TM), the leading natural] hair expert in the blogosphere, encouraging people everywhere to share their experiences, frustrations and triumphs of being naturally
glamorous.NaturallyCurly.com is the official media partner of Curlfest. For more information visit http://www.naturallycurly.com/.
Media Contact:
Charisse Higgins
Curly Girl Collective
914-882-7710
charisse ( @ ) curlygirlcollective dot com
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