Cuker Interactive Wins Prestigious WebAward

Xterrawetsuits.com named Best Sports Website of 2010 from Web Marketing Association. End Quote

(1888PressRelease) September 18, 2010 - Digital agency Cuker Interactive and triathlon wetsuit leader Xterra Wetsuits were recently awarded the prestigious 2010 Best Sports Website WebAward for XterraWetsuit.com. Now in its 14th year, the WebAward Competition (http://www.webaward.org/winner.asp?eid=15785) from the Web Marketing Association is the premier award recognition program for Web developers and marketers worldwide.

The Xterra Wetsuits site is a full-frame eCommerce platform showcasing the company's world-renowned triathlon wetsuits. The site features advanced Flash animation, detailed technical illustrations, an original branding video, a customized wetsuit selector, interactive product descriptions, and a one-page checkout.

"Our goal with the Xterra Wetsuits website was to build the optimal user experience for purchasing wetsuits online," said Cuker Interactive Creative Director Aaron Cuker. "By adding features like a wetsuit selector and technical illustrations, we made the website into a tool that educates the customer on product benefits and helps the customer select the right wetsuit. It has been fun to see the results and we are honored to be recognized by the Web Marketing Association."

Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world select the winners by using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content. Past recipients of the Best Sports Website Award include Reebok, the NFL, Nike Basketball, and Prince Tennis.

About Cuker Interactive:
Cuker Interactive is an industry leader in digital technologies, specializing in interactive Web solutions and online marketing strategies that generate results. The award-winning agency leverages proven business strategy, innovative technology, and creative solutions to strengthen brands, deliver ROI, and enhance visibility across the Web. To learn more, please visit http://www.cukerinteractive.com.

About Xterra Wetsuits:
Based in San Diego, California, XTERRA WETSUITS is the top selling triathlon wetsuit in the U.S. and Canada. Dedicated to achieving maximum performance and comfort, XTERRA WETSUITS provides an entire lineup of wetsuits, including entry-level to high-end models. To learn more, please visit http://www.xterrawetsuits.com.

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