CreativeFeed, Inc. Strengthens Sweet Bordeaux's Brand in the US
Social Media Strategy Steps Up Sweet Bordeaux's US Presence.
- New York, NY (1888PressRelease) March 10, 2011 - CreativeFeed is generating buzz and building brand awareness for Sweet Bordeaux among young American wine drinkers. Their goal is to change traditional perceptions of Sweet Bordeaux wine by engaging a younger, more cosmopolitan audience of wine enthusiasts, with social media being the primary vehicle for effecting this change.
"Sweet Bordeaux are traditionally known as 'dessert wine', and they are usually served at the end of a meal. Through a social media strategy, we want to introduce our wines to a younger audience open to a new 'sweet' wine experience," explained Michael Garat, Marketing President of Sweet Bordeaux.
This new partnership, between the boutique New York agency and the makers of sweet Bordeaux wine, follows a banner year in CreativeFeeds's ongoing relationship with the Bordeaux Wines Council (CIVB). "We are honored that the work we have been doing with the Bordeaux Wine Council (CIVB) made Sweet Bordeaux choose us. We are helping the business of Sweet Bordeaux through a social media strategy that is going to be very impactful," said Arthur Ceria, founder and CEO of CreativeFeed.
SOCIAL MEDIA STRATEGY AND BRANDING
The new voice of Sweet Bordeaux stands for good times, indulgence and style among the nightlife set. The first step toward establishing this voice in the US is to engage the target audience in online venues where it's already congregating. For now, that means Facebook, Twitter and a Tumblr blog. The Facebook page provides a place where fans can interact with Sweet Bordeaux as an integrated part of their daily social networking experience. Twitter gives them a steady stream of valuable social links and content, while the Tumblr blog provides a richer content experience. By providing a genuine two-way exchange of content and ideas, Sweet Bordeaux's social presence will continue to grow, reaching a new generation of sweet wine enthusiasts.
ABOUT SWEET BORDEAUX
Sweet Bordeaux is a federation of Bordeaux's sweet wine producers. Sweet Bordeaux's wines are characterized by their sweetness and the mellowness of their palates. There are11 AOC appellations in the South of Bordeaux, where soil and climate give each Sweet Bordeaux wine its own specificity.
Since 2009, Sweet Bordeaux has defined a strategy to reach a new target audience: young people and women. Sweet Bordeaux launched the "Sweet Attitude," where enjoying Sweet Bordeaux is like being part of a club, an ease-of-mind, a moment shared with friends.
Sweet Bordeaux has started implementing its new strategy in France, both offline and online. Their website, www.sweetbordeaux.com, launched in 2009, and Sweet Bordeaux is reaching out to its new audience through innovative networks such as Facebook, Twitter and MySpace.
ABOUT CREATIVEFEED
CreativeFeed is a full-service creative agency that bridges the gap between Silicon Valley and Madison Avenue. Founded in 2007, CreativeFeed recognized the growing need for a nimble agency that could quickly adapt to meet the ever-changing needs of clients whose customers live in a social media world. In response to this need, CreativeFeed developed its business model based upon the deftness of an entrepreneurial start-up rather than a Madison Avenue behemoth.
Today, CreativeFeed is a team of creative thinkers with big-agency experience and experts in digital marketing, social media and emerging technologies. The net result is an agency that combines classic branding intelligence with digital innovation, offering seasoned brand leadership, fully integrated campaign solutions and a nimble social media team.
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