CRE Show: Being on Twitter Is Good for Business
The guests of the "Commercial Real Estate Show" discuss the benefits of Twitter for businesses and provide a number of tips for a successful presence on the social media network.
- Atlanta, GA (1888PressRelease) February 14, 2012 - Being on Twitter is more than just a good time: the social media network also is a powerful tool for businesses to enhance visibility and connect with existing and potential customers.
Guests on the most recent "Commercial Real Estate Show" shared that observation and others during a detailed look at Twitter. Topics included why firms should consider using the network, the use of social media consultants and what users should tweet about. The show also provided many practical, how-to recommendations on how to use Twitter.
Businesses need to be on Twitter because of the opportunities it presents for engagement with the public, said Shama Kabani, author of "The Zen of Social Media Marketing" and CEO of The Marketing Zen Group.
"In commercial real estate, the mantra is 'location, location, location,'" Kabani added. "The idea behind a good location is to attract more people. That's where people are, on Twitter. They're asking questions. They're looking for recommendations, and they're engaging with the world overall. For any smart business person, that's where you want to be - right in the thick of it."
"I agree: a lot more businesses should be using Twitter," replied show host Michael Bull, founder and president of Bull Realty Inc. "It's amazing to me how many businesses I talk to, and they're not."
Kabani said firms have the option to either handle their Twitter accounts on their own or to hire a third-party firm. The decision "comes down to time and resources," she said.
After businesses get on Twitter, they should take some time to get the lay of the land, guests noted.
"You can be a voyeur at first but then engage and retweet tweets that you think are interesting and just have fun out there," said Tony Wilbert, president of Wilbert News Strategies.
"When people first start on Twitter - especially if they're businesses - they start selling stuff. Don't do that," said Les Adkins, founder and CEO of Orange Social Media Solutions. "What you really need to do is start building trust. Look at what other people are writing on there and add value to that."
"If you're just trying to sell your wares all the time, no one is going to listen to you," Bull noted.
Businesses should also make sure that their tweets are both "relevant to their brand persona" and fun, said April Voris, a partner of Guest Relations Marketing. "It's really important to have a personality," she said. "If your personality doesn't shine through and you're boring, people aren't going to listen to what you have to say."
To hear many other tips on how to successfully use Twitter as part of your business, listen to the entire show, which is available for download at www.CREshow.com.
The next "Commercial Real Estate Show" will be available Feb. 16 and will examine issues surrounding appraisals and property tax assessments.
About the "Commercial Real Estate Show":
America's "Commercial Real Estate Show" is a national talk radio show about commercial real estate. New shows are available beginning every Thursday at the show website, www.CREshow.com. Shows are also broadcast on AM stations, including Atlanta station Biz 1190 WAFS on Saturdays at 10 a.m. Show podcasts are available on-demand on iTunes and the show website.
The show host is 30-year commercial real estate veteran Michael Bull, CCIM. Michael is the founder of Bull Realty, Inc, a regional commercial brokerage firm with three offices headquartered in Atlanta, Georgia.
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