CORDURA(R) Denim Featured in Bass Pro Shops(R) RedHead(R) Denim Utility Jeans for Men

Durable Jeans Designed to Meet Construction Workers, Farmers and All Day, Everyday Tough Work Needs. End Quote

Wichita, KS (1888PressRelease) January 19, 2012 - INVISTA's CORDURA® brand team announces the availability of RedHead® Denim Utility jeans made with CORDURA® Denim fabric at Bass Pro Shops®, one of America's premier outdoor retailers.

"The RedHead® Denim Utility jeans are as comfortable as comparable weight cotton, with four times better resistance to abrasion* to boot," said Larry Whiteley, manager of communications at Bass Pro Shops. "We think the wearers of these jeans will be pleased with the comfort of CORDURA® Denim fabric, and the functionality and convenience of the features."

Some of the tailored features of the RedHead® Denim Utility jeans include:
• Rivets at all stress points
• Hammer loop
• Tool pocket on right side
• Two front pockets
• Watch pocket on right side
• Two back patch pockets

Constructed of 84 percent cotton/16 percent high strength INVISTA T420 nylon 6,6 fiber, the RedHead® Utility jeans are machine wash and dryable for added convenience.

Part of the CORDURA® brand Apparel Collection, CORDURA® Denim fabric retains the authentic look and feel of traditional 100 percent cotton denim, but with added abrasion resistance, and toughness. CORDURA® Denim fabric is designed to provide jeans with exceptionally durable performance without compromising on comfort and style, and brings with it the heritage of the CORDURA® brand which has proven performance in the world's toughest environments.

To learn more about Bass Pro Shops® RedHead Utility Jeans and CORDURA® Denim fabric technology, be sure to visit www.basspro.com and www.CORDURA.com.

*Martindale testing based on 13.75 oz denim fabric

About CORDURA® brand
INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps, used with an ®, and followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.

About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

About Bass Pro Shops®
Bass Pro Shops® operates 58 retail stores in 26 states and Canada visited by over 112 million people annually. Bass Pro Shops® also conducts an international catalog and internet retailing operation, American Rod & Gun® wholesale division sells to over 7,000 independently owned retail stores worldwide. Outdoor World® Incentives also sells Bass Pro Shops® gift cards through over 132,000 retail outlets across America. The Bass Pro Shops® restaurant division with 28 locations. The company's Tracker Marine Group® (www.trackerboats.com) manufactures and sells Tracker®, Nitro®, SunTracker®, Tahoe®, Grizzly® and Mako® boats through Bass Pro Shops® retail stores and over 400 dealers worldwide. The Resort Group (www.bigcedar.com) includes Big Cedar Lodge® and other resort properties including restaurants and golf courses. For more information regarding Bass Pro Shops® store locations, products or special events, please visit www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at www.facebook.com/bassproshops.

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