Coral Suites - Al Hamra in Beirut Launches Green Initiative
Coral Suites - Al Hamra in Beirut is introducing a range of measures designed to keep the hotel at the forefront of the trend to conserve, preserve and recycle in all areas.
- (1888PressRelease) April 20, 2011 - Coral Suites - Al Hamra in Beirut is introducing a range of measures designed to keep the hotel at the forefront of the trend to conserve, preserve and recycle in all areas.
The 100-room hotel in the heart of Beirut is committed to a green programme that will see both staff and guests encouraged to save water and energy, as well as utilising environmentally-friendly materials in every area both back and front of house.
According to general manager Philippe Lamadieu, the new moves are just the beginning of a comprehensive strategy to realign traditional operating practices at the Coral Suites in accordance with 21st century environmental practices and new customer demands.
"Guests are now beginning to demand that their choice of accommodation fulfills their own green principles, and we know that all hotels in future will have to act in an environmentally friendly manner or suffer the consequences of reduced demand," he added.
A recent survey by sustainability performance consultants, MindClick SGM revealed that 65 per cent of corporate travel executives responsible for multi-million dollar travel budgets are implementing green business travel guidelines, while online giant Travelocity is now catering to demand for environmentally responsible hotels with a new green travel directory.
"With both leisure and corporate guests among our clientele, we have to lead the way in accommodating this new demand," said Lamadieu.
For more information visit www.coral-hamra.com
For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: 050 697 5146
h.bakht ( @ ) mpj-pr dot com
www.mpj-pr.com
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