CoolTool is pleased to announce that Craig Stevens has joined their team as our new CEO. Dmitry Gaiduk, Co-Founder and previous CEO of CoolTool, will fill the role of Chief Product Officer.
In response to user demand for virtual solutions UXReality, previously working as an app for gathering user insights on mobile, becomes a full-fledged virtual user testing lab to run effective usability programs on mobile and desktop with advanced visual attention heatmaps and emotional valence facial coding.
UXReality (designed by CoolTool*) is a powerful AI-based app that literally turns any mobile device into a fully-fledged tool for studying website or app users’ behavior by recording their emotions, where they look and how they behave.
UXReality has been named the Best Conversion Rate Optimization Technology of 2019 at the respected The Marketing Technology Award in New York. The solution represents the newest tendency in mobile UX world. It helps to create an awesome digital experience by seeing through users’ eyes, understanding their feelings, knowing what they say via one AI-powered app for getting mobile behavior insights.
CoolTool has developed and launched the beta version of unique webcam-based eye tracking running on Artificial Intelligence technology. The AI-powered eye tracking ensures a high precision of results and opens new opportunities for eye tracking research.
The Implicit Priming Test designed by CoolTool is a technology for capturing and identifying the unconscious reactions to external stimuli. It’s a fully automated test that allows anybody (not only professional researchers) to determine people's preferences, stereotypes, and prejudices.
San Francisco-based research platform CoolTool has released its Emotions in Browser tool, which integrates into professional surveys to conduct emotion measurement tests.
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