Cookies & Cream Overdrive Is ON's Newest Platinum Hydrowhey(R) Flavor

Giving consumers a fourth choice for Platinum Hydrowhey® flavor is yet another example of ON's well-documented commitment to continuous improvement. End Quote

(1888PressRelease) January 13, 2011 - AURORA, ILLINOIS - Optimum Nutrition (ON) announced the addition of a sweet new taste to Platinum Hydrowhey's existing flavor lineup. Cookies & Cream Overdrive joins Turbo Chocolate, Velocity Vanilla and Supercharged Strawberry as the shake options available to those who demand ON's fastest, purest and most advanced whey protein formula.

"Platinum Hydrowhey has experienced tremendous success since its introduction in October 2009," said Matt Ruegge, a member of ON's Aurora-based Marketing team.
"With 30 grams of hydrolyzed whey protein isolates enhanced by ACTITOR™ peptides and micronized Branched Chain Amino Acids (BCAAs), this easy to mix protein shake has become an elite performer, especially when you consider the very low levels of carbohydrates, sugar and fat." Platinum Hydrowhey is also free of lactose and cholesterol.

Optimum Nutrition was founded in 1987 with a mission to provide consistent quality in the sports nutrition industry. Over the last 25 years, ON has also built a reputation for innovation. In addition to their rapidly assimilated Platinum Hydrowhey® protein, the company is known for producing the only all-micellar casein protein, Gold Standard 100% Casein™, anytime energy and muscle support supplement Essential Amino Energy along with gender-specific high-potency nutrient optimization systems Opti-Men® and Opti-Women™.

For more information on Platinum Hydrowhey or ON,
visit www.OptimumNutrition.com or contact
Tim Weigard, 700 N. Commerce St., Aurora, IL 60504
Email: tweigard ( @ ) optimumnutrition dot com
Phone: 630-236-6707

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