Content Marketing Firm to Offer Webinar on Boosting Revenue through Better Copy

Michelle Salater, President of Sūmèr, LLC, will host a no-cost, 45-minute webinar outlining the changes to marketing copy that small businesses and entrepreneurs can make to expand their influence, increase their market share, and boost their revenues from online sales. End Quote

Charleston-North Charleston, SC (1888PressRelease) March 30, 2012 - MOUNT PLEASANT, SOUTH CAROLINA-As part of her campaign against dull and ineffective web content, Michelle Salater, President of Sūmèr, LLC, will host a no-cost webinar on April 11 to show small businesses how to create engaging web copy that motivates, inspires, and converts prospective clients.

In 2012, an estimated 239 million Americans (more than 75% of the total population) will be online. Research shows that companies that cater to these potential customers through blogs and other online marketing materials get significantly more web traffic than those that don't utilize the power of online marketing.

During this no-cost webinar, Create Content That Inspires, Motivates, and Converts, Salater will show small-business owners how to develop memorable online content that catches prospects' attention and sparks discussions long after they've read it.

"Internet users are getting more and more selective," says Salater. "That means you've got to have an inspiring message-the game is now for people to share content they love. The more you inspire and engage, the quicker you can build an army of brand ambassadors." She adds that small-business owners often treat content as an afterthought when they're crunched for time, which can prevent them from enjoying the full benefits of an otherwise strong online marketing strategy.

Salater will reveal strategies that small-business owners can use to increase revenue by consistently creating high-quality content, inspiring readers to share messages with their network, and ultimately converting prospects into paying clients.

She'll also elaborate on why content is critical to the success of any online marketing strategy, and how small-business owners can ensure that they give it the attention it deserves.

More information about the webinar is available here: http://www.buildyourbusinessworkshops.com/createcontent.

About Sumèr, LLC

A full-service content marketing firm, Sumèr, LLC, provides comprehensive marketing solutions to small-business owners and high-end entrepreneurs. The Sumèr team devotes its energy to helping clients grow their businesses online so they can fully realize their overall visions. By collaborating with clients on strategies, plans, project management, and copywriting, Sumèr acts as a long-term partner for success.

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