Contemporary creatives with the latest VAST version; Advance VAST video ads plugin for Revive Adserver

Reviveadservermod has introduced a product Vast video ads plugin for revive adserver. End Quote

(1888PressRelease) May 30, 2020 - A notch above the ordinary is what the latest VAST is ready to deliver for every revive adserver user. Video ads are to be used to their full efficiency and the involved parties are about to witness better ROI. To reap benefits from a profitable ad format, website owners and marketers should be aware of the technicalities of serving video ads. With updates filling the technical gap, the video ad serving template changes the outlook of video ads.

Conforming to the efficient VAST advertising?

We offer an enhanced module with advanced VAST features that can address the needs of both marketers and advertisers using revive Adserver. Advance VAST video ads elevate video ads to the next stage by providing advanced, easy to use and exceedingly information responsive module which can be effectively coordinated with the recent versions. An enhanced version of VAST video ads, the module is imperative to intensify the reach of video ads.

Video Ad Serving Template (VAST) helps in transferring information about ads from the ad server to video player. The information includes details such as the length of the video, type of ads and the target audience for the ad. It enables programmatic media-buying and powers ads with complex interactions. All the specifications are designed to tackle the viewing issue, the recent version soaks up the issues and provides better options for delivering ads.

Types of ads under the broad category

Video ads can be served under various environments and formats, there are some formats that advertisers and publishers would prefer to implement in their campaigns with VAST.

The format includes linear video ads, non- linear video ads and most importantly the recent plugin supports Digital Audio Serving Template (DAST) audio format to enhance user experience in delivering creatives.

Linear ad format supports skippable, companion, third-party wrapper ads along with HLS and video ad pod support. Whereas non-linear format supports overlay and wrapper ad formats. The module offers vital support in reaching a wide range of audience groups offering relatable creatives.

Attributes and media formats supported by the plugin

• Third-party Video/ Wrapper Ads
• Mp4, WebM and flv video format support
• Mpeg, Aac and m3u8 audio format support
• VPAID event support
• Skippable video ads

How the plugin serves the purpose

The plugin makes sure that the ad inventory slots get filled with the best ads from the best network, all in an effort to deliver engaging creative to every individual in the audience. A request will be sent to the connected video ad- network and will wait for maximum response time. If the request is returned with a proper valid response then it will proceed further to bidding. The result of the bidding based on eCPM returns the ad from its own video networks. With better tracking and reporting features the plugin also offers macros and header set support.

Gripping reasons to go for advance VAST video ads plugin
• Track video response and ad engagement.
• Equipped to display third-party ads.
• Enhances creative display options.
• Better ad performance with every delivery.
• Adheres VAST guidelines specified IAB guidelines.
• All the major video and audio formats supported.
• Amplifies ROI for both publishers and advertisers.

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