Consumers Engage with Luxury Brands for Long-term Benefits
Luxury brands in today's economy flourish by becoming "Investment Brands"--offering products with high caliber material, strict quality control and exemplary customer service.
- New York, NY (1888PressRelease) January 28, 2011 - The United States is undergoing a collective belt-tightening, and, no matter their economic class, more and more people are making a steadfast commitment to financial responsibility. To put it simply, consumers aren't wasting their money anymore. At first, you might assume this is bad news for luxury brands; in fact, this is their time to shine.
Today's top luxury brands are finding incredible success in the new economic climate. This is because, rather than simply making a purchase, consumers are ready to make an investment. An Investment Brand, defined by high-caliber materials, strict quality control, and exemplary customer service, is based on an implicit agreement made between the consumer and manufacturer: if we pay the right price, you'll give us something that will stand the test of time. These top-tier brands can be found in nearly every market, from automobiles (BMW, Porsche) to luggage (Louis Vuitton). And as American consumers pay closer attention to where their money goes, they've begun to embrace the long-term value that's found in a luxury product.
Newer, niche brands are also making names for themselves with this specialized approach. One clear example is DAVEK Umbrellas, a New York-based company that specializes in the manufacture of high-quality, exceptionally strong umbrellas. DAVEK Umbrellas are engineered for ultimate durability, and crafted using 96 painstaking steps and 12 points of inspection. They're even backed up with an Unconditional Lifetime Guarantee. Rather than buying three or four cheap umbrellas every year (only to see each on destroyed, always when it's needed most), consumers are ready to make a long-term commitment. They're ready for one major purchase to replace an edless stream of smaller ones. They're ready to invest.
Propelled by word of mouth above all else, DAVEK has grown in leaps and bounds over the past few years. As Investment Brands continue to establish their place within the revitalized American landscape, DAVEK is proud to stake its claim as a purveyor of some of the strongest, most high-quality umbrellas on the market.
For more information about this trend and DAVEK products, go to www.davekny.com.
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