Conducive environment and increasing marketing spend driving the B2B events market in India, finds Netscribes

Netscribes (India) Pvt. Ltd., launches B2B Events Market in India 2010 report covering a market which is growing rapidly. It is a part of Netscribes' Business Services Series reports. End Quote

(1888PressRelease) November 27, 2010 - Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report B2B Events Market in India 2010. Events and trade shows market in India has been showing steady growth owing to the need of a common platform for business transactions and public interaction. India is seeing a robust economic growth and as such all of its sectors are growing rapidly providing opportunities for players to establish marketing links with their potential buyers. There has also been an increase in the need for marketing activities amongst business houses to promote their products and their industry on a whole. Moreover, trade exhibitions serve as a cost effective measure for players to advertise their products & services and also caters to a global set of consumers. The attendee levels have increased and thereby increasing revenues for organizers as well as expanding business for exhibitors. The market is serving as a good economic parameter because it is helpful in judging the performances of respective industries in the country.

The report begins with the global market overview section highlighting the number and size of international exhibition centres around Asia Pacific. It also includes the number of exhibitions identified in the region. This is followed by the Indian market scenario depicting the size of B2B events market and highlighting the forecasted growth of the same in India. The revenue model for the events market in India has been analyzed indicating the key parameters on which the revenues of the organizers and exhibitors is dependent. The key participants of the industry have been included to give a clear picture of the parties involved in the smooth running of an event.

This is followed by the market characteristics section which highlights the nature of the market in India. The characteristics covered include growth of the Indian economy, innovation and specialization of events, an effective channel for marketing, increase in sponsorship sales and pricing initiatives, and infrastructure development through foreign investment. The key issues and challenges identified encompass lack of proper infrastructure, competition from other players and dependence on industry growth. This is followed by a section which highlights the support extended by the government to the event organizers in India. It encompasses the criterias required for financial support from the respective ministry. It also shows the items which are included for reimbursement from the government along with the steps to be followed to be eligible to receive the grant. This is followed by a section wherein some major B2B trade shows in India have been highlighted. It includes a detailed description of the shows along with their organizer details and category of exhibitors and visitors.

The competition section provides an overview of the competitive landscape of the market. It highlights the space sales at trade fairs in India in terms of industries covered under such events. It also provides a summary of the leading exhibition venues in India along with their indoor size and a summary of the leading event organizers in India with their annualized sales. It also includes a detailed profiling of players in the market with a brief description of their major upcoming events.

For more details on the content of each report and ordering information please contact:

Gagan Uppal
Tel: +91 22 4098 7530
Email: gagan.uppal ( @ ) netscribes dot com

Gaurav Kumar
Tel: +91 33 4064 6214
Email: gaurav.kumar ( @ ) netscribes dot com

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