Visible shopping cart on each page increases customer confidence and shopping experience
(1888PressRelease) May 04, 2010 - Milpitas, Calif. -- AccessDiscounts.com, the internet's leading online retailer of commercial lighting, grow lights and outdoor and home lighting has announced enhancements to its online store which make for an easier shopping experience. Now, a new floating shopping cart function allows customers to easily see their cart's contents, shipping and subtotal information, from anywhere on the site without having to navigate away from the current page.
Floating shopping carts have been utilized by the biggest retail sites on the internet. The enhanced functionality enables customers to check on contents and subtotals via a floating window, eliminating the need for clicking back and forth between pages. The cart also keeps track of shipping costs and lets customers know how much is needed to spend to qualify for AccessDiscounts' free UPS shipping offer (on all orders over $1499).
Studies of consumer behavior have shown that shoppers are more apt to make larger and more frequent purchases if they're made to feel secure in their experience. Beyond ease of use, a floating shopping cart function boosts customers' confidence by giving them a clear picture of the items selected and total cost of the items. It's a win-win situation for both the consumer and the retailer, who faces fewer lost sales and abandoned shopping carts with this feature.
This mirrors the current trend toward e-commerce, as shown by a recent industry survey. Continuing a steady shift over the last ten years, customers are expressing increasing confidence and preference for online retail over brick-and-mortar shopping, citing better customer service. According to the most recent American Customer Satisfaction Index, online retail earned a score of 83 on a 100-point scale, outscoring store-based retail by a full 7 points.
And according to the online customer service survey firm Foresee, it's "pure-play" e-retailers such as AccessDiscounts who are credited with driving this trend towards e-retail, by paying closer attention to customer needs and expectations and working to create better online experiences for shoppers.
Since its entry into the world of e-commerce in 2002, AccessDiscounts.com has made customer service a primary concern. The online retailer, who's been accredited by the Better Business Bureau's Online Reliability Program since 2005, backs its entire inventory of USA-made lighting and supplies with a 100% satisfaction, 30-day money back guarantee.
About Access Discounts
AccessDiscounts.com provides a wide selection of grow lights, home lighting and commercial lighting of the highest quality. Leveraging the close relationships developed with top lighting manufacturers, Access Discounts is able to provide the very best in lighting solutions at affordable prices. As a leading supplier of lighting fixtures for horticultural lighting, indoor and outdoor lighting, Access Discounts strives to bring quality lighting to customers nationwide. Founded in 2002 with headquarters in Milpitas, Calif., AccessDiscounts.com offers lights, lighting fixtures and accessories for residential, commercial and horticulture lighting needs. For more information, please visit http://www.AccessDiscounts.com.
Visible shopping cart on each page increases customer confidence and shopping experience 
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