Comfort Footwear Fan Wins OTBT Shoe Design Competition
Off The Beaten Track (OTBT) announces Malynda Raker as the winner of the OTBT Shoe Design Competition.
- (1888PressRelease) September 14, 2017 - LYNCHBURG, VA – Off The Beaten Track (OTBT), a leading women’s travel-inspired fashion footwear brand, today announced the winner of its first ever shoe design competition, Malynda Raker.
A Junior Fashion Merchandising student at Kent State University, Raker submitted her original design of the shoe upper, the top portion of the shoe, inspired by the need of every woman for a comfort shoe with an adjustable fit. Raker’s comfort-driven upper design compliments the base of the shoe, OTBT’s fan favorite footbed construction, contoured for fit and popular for its all-day comfort.
“The inspiration behind my design was the desire to design a shoe that is accessible for every woman. My design has a Velcro closure on every strap, making it fully adjustable. This makes this shoe comfortable for every woman,” said Raker.
“This desire for comfort as well as fashion fits perfectly with OTBT's mission of making comfortable shoes for the adventurous woman. These are a perfect shoe for the mom who has to run after her child, as well as a college student (like myself) who has to walk to every destination, and anywhere in between.”
As the competition winner, Raker receives a $500 cash prize and the opportunity to collaborate with OTBT brand designers on her unique shoe for inclusion in the Spring Summer 2018 OTBT line.
OTBT’s design team selected Raker’s design above all others for its overall design appeal to the broader OTBT consumer, and for its special attention to comfort and versatility.
"Design can be art with great aesthetic, but great design is often simple or practical and that’s what makes it complicated,” said Todd Partridge, Consolidated Shoe Company’s chief design officer. “Malynda’s design is a good example of meeting those challenges.”
Raker will collaborate with the OTBT design team to customize her shoe for creation and inclusion in the line. For more information on Raker’s inspiration and design, visit otbtshoes.com/pages/competition.
Made for walking the road less traveled, OTBT shoes are the comfortable shoe of choice for restless wanderers. A global fashion footwear brand of casual shoes for women, OTBT is designed with the traveler in mind, and features high quality materials, earth-inspired leathers and great attention to detail. OTBT is not just a brand; it’s a lifestyle. Go Off The Beaten Track.
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