College Football Fans Get in the Allstate BCS National Championship(TM) Action with the Allstate(R) Championship Challenge

Fans can Make Predictions on Facebook Before and During the BCS Title Game for a Chance to Win Tickets to the 2013 BCS National Championship and Cool College Football Prizes. End Quote

(1888PressRelease) December 23, 2011 - Allstate Insurance Company (NYSE: ALL) is inviting fans to get in the game and be part of the 2012 Allstate BCS National Championship™ with the "Allstate® Championship Challenge," where fans can make title game predictions for a chance to win a VIP trip to the 2013 BCS National Championship™ in Miami and other great prizes.

Fans can register for the "Allstate® Championship Challenge" by visiting www.allstatechallenge.com or www.facebook.com/allstate on their computer, tablet or mobile phone and begin predicting what they think will happen during the Allstate BCS National Championship™. The game will be broadcast live on ESPN from the Mercedes-Benz Superdome in New Orleans at 8:30 p.m. EST on Jan. 9, 2012.

Beginning at kickoff on Jan. 9, fans can then showcase their college football savvy to friends by making in-game predictions based on a variety of football statistics and scenarios, including questions like "how many field goals will be kicked in the third quarter?" or "how will the next turnover occur?" Players compete against friends for bragging rights and receive points for each accurate prediction1.

By registering for the sweepstakes, fans will be eligible to win a VIP trip for two and tickets to next year's BCS National Championship™ in Miami. In addition, at the conclusion of each quarter participants will be randomly selected to win college football-themed prizes, including a Weber® gas grill, Vizio 3D entertainment system, 2012 season tickets to the college football team of their choice and a VIP trip to the 2013 Allstate® Sugar Bowl® in New Orleans.

"The 'Allstate® Championship Challenge' is a fun and unique way for fans to experience and interact with the Allstate BCS National Championship™ while also showing off their college football smarts to friends," said Pam Hollander, senior director of sponsorship marketing for Allstate. "As title sponsor of the BCS title game, Allstate is all about enhancing the fan experience around college football's marquee event."

Fans can enter the "Allstate® Championship Challenge" at any point before or during the Allstate BCS National Championship™ and a live leader board will display updated player points standings which can be viewed by players' Facebook friends. Other quarterly prizes will include authentic college football jerseys and fan gear packages including sporting goods store gift cards.

The accuracy of any predictions will not affect the ability to enter the promotion or the odds of winning. Participants may enter without predicting.

For more information about the "Allstate® Championship Challenge," please visit www.allstatechallenge.com or www.facebook.com/allstate.

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer known for its "You're In Good Hands With Allstate®" slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com www.allstatenewsroom.com and 1-800 Allstate®.

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