Collaboration With White Stratus Drives Bright Green Sales Into The Clouds
White Stratus releases cloud transformation case study, demonstrating benefits of migration to 'the cloud', through dramatic cost reduction and revenue growth.
- (1888PressRelease) January 18, 2011 - White Stratus , a leading provider of Enterprise Cloud Computing solutions, has released a detailed case study that highlights the benefits of tapping into Google's Cloud Computing capabilities.
The case study documents how White Stratus helped a start up Software-as-a-Service company, Bright Green Projects, grow from obscurity to membership in the elite Top Thirty Enterprise Applications on the Google Apps Marketplace, while simultaneously cutting costs. The results achieved by White Stratus's make a compelling case for enterprises to migrate to "the cloud".
Tim Drury, White Stratus CEO, stresses, "A significant part of Bright Green Project's success comes from a decision to collaborate with White Stratus in an effort to enhance product functionality, streamline costs and tap into new markets. This deep-dive case study tells the story of the journey undertaken by White Stratus to achieve this success." The study emphasizes how open and honest collaboration "gives project teams and their clients' freedom that comes from a transparent, well-organized project."
Challenging questions in a fiercely competitive environment
Acknowledging exceptionally fierce competition among small SaaS enterprises, Bright Green and White Stratus planners and engineers identified obstacles to sustained profitability: Bright Green had to maintain margins comparable with the industry standard-at or below 5%; and, second, the company had to scale revenues without increasing costs.
According to Drury, "a clear solution emerged: Migrate the product to Google App Engine to manage costs and efficiency, and leverage the power of Google Apps Marketplace to reach a broader range of customers and deliver top-line growth."
In the Bright Green project, the White Stratus "Custom Development Team" helped move the company's product to the cloud in order to support single sign-on and integrate its functions with calendar and mail capabilities. Just as importantly, the White Stratus team developed and implemented an effective social media marketing campaign.
Dramatic results almost instantly
In the case study, Drury summarizes, "Today Bright Green Projects is a success story - it has a user base of more than 1000 customers, and has recently been featured by Google as one of the top 30 Enterprise Applications on the Google Apps Marketplace."
The summary, however, does not do justice to the magnitude of White Stratus and Bright Green's accomplishments. Whereas the move to Google Apps brought the cost savings the collaborators expected, the migration yielded its greatest benefits in sales. In the new products' first thirty days, registrations for free trials increased 250% with software sales increasing by 300% in the first sixty days.
Drury concludes, "This is a clear example of the power of tapping into new distribution channels offered by cloud marketplaces. And the opportunity lies not just as a new distribution channel, but as way to transform your business model."
Read the full study: http://www.whitestratus.com/clients/app-engine-development-case-study
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