DomainMart invites you to participate in funding the next generation of domain name monetization.
(1888PressRelease) August 13, 2008 - Berkeley, CA – DomainMart, a leading provider of quantitative and analytical domain-name services, is inviting you to cocreate the next generation of domain name monetization by participating in funding the second phase of the venture.
“Improving user experience creates value,” says Alex Tajirian, DomainMart CEO.
The mission of the venture is to boost domain name owners’ revenue by providing an automated mechanism that allocates every name to the highest revenue-generating human developer and rewards/disciplines each developer’s revenue performance. The service also enables developers to easily incorporate and manage revenue-optimized and proprietary ads.
DomainMart seeks to raise $0.5 million to finance the second phase of the venture. $250,000 in seed money has already been raised and the first phase completed. The minimum investment size is $50,000.
“This is a great opportunity to move away from the current sterile parking pages. The human-generated Web sites will improve user Internet experience and boost the participating domain names’ search engine ranking, which, in turn, will boost revenue to owners and our investors,” adds Tajirian.
The current annual parking monetization profit is estimated to be $700 million to $1.2 billion. The market for Internet advertising was worth $40bn in 2007 and is predicted to double to $80bn by 2010.
“There is empirical evidence that content increases a site’s revenue and thus increases industry revenue. This is especially true when content and design are managed by a developer with the proper incentive,” notes Tajirian.
The current solutions either use technology to bootstrap Web site generation or outsource a domain name’s Web site development to reduce cost. Bootstrap solutions:
· Incorporate only publicly available information and thus ignore each developer’s expertise, experience, and proprietary content. “The best sites tell the best stories,” notes Tajirian.
· Diminish user experience, as bootstrapped content is unlikely to be king.
“Automated systems do not handle inverted pyramid copy writing well, and too short or too long content is not user-friendly,” adds Tajirian.
On the other hand, outsourced solutions:
· Have high implementation cost.
· Are unlikely to allocate a domain names to the best developer.
· Can handle only limited number of simultaneous Web site customizations.
About DomainMart
DomainMart is an industry leader in providing domain-name secondary-market products and consulting services, including valuation, corporate portfolio analysis, due diligence, monetization, and private investment-management funds since 1996.
For more information, please visit http://domainmart.com/Funding_Monetization_Venture.htm or contact:
Alex Tajirian, CEO
DomainMart
e-mail: alex ( @ ) domainmart dot com
DomainMart invites you to participate in funding the next generation of domain name monetization. 
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