CMR Institute Publishes White Paper Series on Critical Skills, Resources for Biopharm Sales Success

Three white papers detail trends reported by reps in 2011 student survey. End Quote

(1888PressRelease) May 24, 2011 - Three exclusive white papers to help ready biopharmaceutical sales leadership for the ever-changing healthcare landscape are available for free download at cmrinstitute.org.

Based on the results of a 2011 CMR Institute survey of more than 14,000 sales representatives from 27 biopharmaceutical companies, the white papers give insight into the resources and skills deemed critical to sales success in the coming years. Key topics include:

• Gaining Access: keeping doors open in an era of limited face-to-face interaction with prescribers
• Educating for Tomorrow: what skills and tools are needed to stay relevant in tomorrow's marketplace?
• Accountable Care: reps weigh in on key trends that may shape the future of biopharmaceutical sales
This yearly survey is conducted by CMR Institute, the leading independent, not-for-profit provider of non-branded education for the pharmaceutical, biotech, and medical device industries.

"Through these surveys, our students share unique insights that can help key stakeholders plan strategies that will improve sales performance during challenging times," says Cherie Hicks, President and CEO, CMR Institute. "The white papers give a glimpse into what reps see as critical to their success in the coming decade."

Visit http://www.cmrinstitute.org/documents/Survey_Summary_2011.pdf to download the results of the 2011 survey.

Visit http://www.cmrinstitute.org/landing-page-white-papers.aspx to download copies of the white papers.

CMR Institute is the leading independent provider of non-branded education for the pharmaceutical, biotech, and medical device industries and has educated more than 150,000 professionals. Founded in 1966 by physicians in response to a need for increased therapeutic knowledge through scientific education, CMR Institute offers professional development and ongoing continuing education for representatives, managers, and other professionals. Its expert content is developed and updated by leading industry experts and distinguished thought leaders from prestigious universities and academic medical centers, and includes key education on science, disease management, ethics, and leadership. CMR Institute's not-for-profit status allows it to continually invest its resources in its library of education to realize its mission, which is to advance knowledge to enhance healthcare. To learn more about CMR Institute, visit www.cmrinstitute.org.

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