Client Satisfaction Drives Changes at Unique Light Fixtures

Julia Ritzenthaler announces changes to her etail boutique, www.uniquelightfixture.com. Customers of her online store will find a redesigned site that makes it even easier to purchase high-quality, stylish light fixtures. One key change is a new shopping cart platform that allows clients to make purchases in three easy steps. End Quote

(1888PressRelease) February 10, 2011 - Julia Ritzenthaler, owner and founder of the e-tail boutique www.uniquelightfixture.com, is excited to announce a major redesign of the site to provide an enhanced customer experience. One key change involves a new shopping cart platform that makes purchasing high-quality light fixtures even easier.

Ritzenthaler has redesigned Unique Light Fixture's site to enhance her clients' shopping experience. Customers can search for chandeliers based on the number of lights they would like, size or price point. They can also choose from an array of candle and wrought iron chandeliers. Those looking for different kinds of light fixtures can choose among antler lighting, lamps, wall sconces or outdoor sconces. Clients can easily find exactly what they are looking for at the click of a mouse. All product lines are hand curated to ensure only the most high-quality, stylish and unique light fixtures are available through this online boutique.

Unique Light Fixture's shopping cart platform has been changed to make it even easier for customers to complete their purchase. This change is rooted in the strong customer-focus ideals of Julia Ritzenthaler. Customers see this focus in free shipping on all orders, the fact that her staff includes designers and contractors to help clients with their questions, and availability of $25 "white glove" delivery on all large chandeliers. This "white glove" service allows customers to make a large purchase without worrying how to get it into the correct room or dispose of large amounts of packing materials. She also includes an assortment of useful resources on the site to help customers make their decisions. Client testimonials reflect her success in creating a customer-friendly environment.

According to Ritzenthaler: "Our clients are always our number one priority in all decisions we make. The choice to redesign the web site and change the shopping cart platform was made to create an even better shopping experience for our clients."

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