Client Relationship Expert Tom Cates Wows Attendees at NAHU Convention
Tom Cates, an internationally acclaimed expert on B2B customer relationships and client retention, gave two talks this past weekend to attendees at the National Association of Health Underwriters' 84th Annual Convention in Scottsdale, Arizona.
- Boston, MA-NH (1888PressRelease) July 05, 2014 - In his first presentation, titled "Building Trusted Advisor Relationships & Customer Loyalty," Cates showed the association's leading producers how a B2B company can produce dramatic revenue gains by measuring and strengthening client relationships. In his second presentation, "Six Best Practices to Becoming a Value Creator," Cates described the six dimensions at the heart of a B2B customer relationship and pointed to best practices that can be used to strengthen those dimensions. Salespeople, account managers and other relationship owners can use these best practices to build strong, long-lasting connections in which they become Trusted Advisors to their clients.
A video of Cates's second presentation has been posted to The Brookeside Group's YouTube channel. It can be viewed at http://youtu.be/iaZoozRwWL0.
Cates has over 30 years' experience leading consulting engagements focused on customer-facing functions in a wide variety of industries. A natural storyteller, he speaks regularly to 5- to 5,000-person audiences about building strong B2B client relationships and growing sales.
About Brookeside
Brookeside is the B2B relationship company. Its new kind of client feedback and sales coaching software, called SalesEquity.comTM, is a field-proven tool that helps B2B sales and service teams unlock revenue growth hidden within 1:1 client relationships. Brookeside helps businesses cut costs and boost revenue by providing actionable, 360° client feedback, personalized coaching, world-class management and sales training and award-winning consulting.
For more information contact:
The Brookeside Group, Inc.
Michael Schulze, Manager of Marketing Communications
978-393-1430 - www.brookeside.com
About NAHU
The National Association of Health Underwriters represents more than 100,000 licensed health insurance agents, brokers, general agents, consultants and benefit professionals through more than 200 chapters across the United States. NAHU members service the health insurance needs of large and small employers as well as people seeking individual health insurance coverage. One of NAHU's primary goals is to do everything it can to promote access to affordable health insurance coverage.
For more information contact:
National Association of Health Underwriters
202-552-5060 - www.nahu.org
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