Cleveland, Akron and Canton Entrepreneurs Learn to Promote Their Businesses from Area Marketing Expert

Two Hour Workshop Helps with the Use of Public Relations in Marketing. End Quote

Akron, OH (1888PressRelease) April 26, 2011 - Chris Brown, president of Marketing Resources & Results, Inc., shared the latest information on effectively using Public Relations to brand and market a business and improve awareness with 21 business owners from throughout Northeast Ohio.

"Creating a strong brand and strategically marketing to their target prospects is critically important for business owners," said Chris Brown. "Developing a strong PR strategy is an effective way to build awareness without a large marketing budget."

In the two-hour workshop, entitled "How to Use PR to Promote Your Business", Brown talked about the advantages of public relations over advertising, offered concrete examples with instruction on how to create an effective PR strategy, and helped the workshop participants create a distribution plan.

Attendees learned the power of a compelling press release and how to use the information to connect with customers, drive additional website traffic and improve their website's search engine optimization on the Internet.

During a brainstorming session, attendees worked together to outline topics and to create a distribution listing of newspapers, magazines and online resources. Brown offered suggestions for the many ways of effectively using press releases to promote a business.

Brown's presentation was held Thursday in Akron at the Akron Urban League at the Partnership for Minority Business Accelerator headquarters.

With many years of Public Relations experience, both traditional and online Web 2.0, Brown is a marketing expert who helps companies attract potential customers with their target market through Public Relations. She is the author of "Press Release Power," a 20-page step-by-step workbook on how to write, distribute and use press releases to attract customers and grow business.

Marketing Resources & Results, founded in 1998, works with client companies in consumer products, medical professional firms, and contract manufacturing companies, among others.

The marketing consulting services firm, located south of Cleveland and north of Akron in Hudson, Ohio, serves companies nationwide in developing strategic marketing plans. They provide market research, graphic design, website development, press releases and other marketing tactics designed to help companies achieve their sales and marketing goals. For more information call 330-656-9793, or visit www.Resources-Results.com.

Brown publishes Branding & Marketing for business professionals with an interest in improving their branding and marketing results. The online publication has over 850 articles and a subscriber base of over 9,000 readers. Read more about marketing tools at the Branding and Marketing website, http://brandandmarket.com.

For more information about this PR workshop or other marketing seminars or to book a workshop leader for your organization, call 330-656-9793.

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