Clear Skies All The Way In Tag Auditing For Thai Airways, Courtesy Of Inetasia
The successful partnership between Thai Airways International - the national flag carrier of Thailand and Inetasia is going from strength to strength, thanks to powerful web analytics and business intelligence tools being provided by Inetasia, including ObservePoint. This expansion of Thai Airways includes an increased focus on the more robust in-depth web analytics requirements and tag auditing.
- (1888PressRelease) November 15, 2014 - Hong Kong - ObservePoint is an industry frontrunner in the highly specialized field of tag auditing solutions, having built its reputation as a data accuracy tool that improves the quality and reliability of web analytics data and thus enables companies to more confidently make data-driven decisions.
ObservePoint audits virtually any data-collection technology, including web analytics tags, advertising tags, multivariate testing tags, video measurement tags, tag management tags, eCommerce tags, Voice of Customer tags, Lead Tracking Tags and proprietary tags. It is constantly expanding its tag database with the addition of new tags, while also updating existing tags.
Thai Airways - the national flag carrier of Thailand and one of the world's most recognized airlines - is expanding its online presence in close cooperation with Inetasia. This expansion of the airline's global website network of 25 country sites includes an increased focus on more robust web analytics requirements.
Effective tag auditing is fast becoming a necessity in web analytics and Inetasia's experts will provide Thai Airways with a quarterly tagging audit to ensure tagging is done correctly as well as training, interpretation and consultation support.
"There's an ever increasing focus on the need for web analytics data that is highly accurate, and effective tag auditing is quickly becoming a necessary component of this focus. With ObservePoint, Thai Airways is benefiting from a solution that ensures accuracy and legal compliance of tag data collection", said Inetasia CEO Gregory Smyth.
Inetasia provides the airline with indepthin-depth yet easy-to-read reports for every page, every tag on every page and every variable in every tag.
Thai Airways has also just renewed its contract with Inetasia for Webtrends On Demand, a powerful enterprise analytics tool that is providing detailed and actionable data on the market reach, response and overall success of the airline's spending in the digital environment across its entire global website network.
About Inetasia:
Inetasia improves the digital marketing efforts of Asia's top enterprises by providing them with a business optimization and analytics framework that cultivates success in today's data driven market. Since 1999, Inetasia have provided solutions for businesses to consolidate, integrate and quantify online initiatives. As the digital landscape has evolved, Inetasia has shaped their solutions to deliver business intelligence across all digital platforms for businesses to obtain a maximum return on investment. By providing clients integrated digital marketing solutions, they are able to compete online through a unified platform for digital measurement delivering customer and visitor intelligence for content, campaign and conversions.
Inetasia's integrated solutions include unified analytics, mobile analytics, tag management, social media monitoring, campaign management, digital marketing and email marketing. In an effort to be relevant in all of these mediums, Inetasia's experienced professional services team helps clients design an end-to-end framework based on the specific requirements of their business. Inetasia clients are some of the most recognized global brands including HSBC, Mercedes-Benz Hong Kong, Prudential, Cigna, Thai Airways, Bangkok Hospital and the Hong Kong Tourism Board.
Learn how Inetasia can help your organization achieve digital marketing success today!
For more information, please contact Gregory Smyth, CEO
gsmyth ( @ ) inetasia dot com
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