Cincinnati Investor and Public Relations Agency Chief to Address NKY Chamber Event

Eisen Agency President Rodger Roeser to Help Kickstart Greater Cincinnati Businesses. End Quote

(1888PressRelease) October 06, 2010 - Newport, KY - Only 39 percent of all businesses ever show a profit over the lifetime of the business. And, according to new research from Greater Cincinnati's largest and highest nationally rated public relations firm, The Eisen Agency, the main reason is simple: failing to have either a strategic plan or have the ability to execute one. The Eisen Agency president Rodger Roeser is the guest speaker at the next "Hot Topics & Cool Tools" on October 21 from 3:30 p.m. - 5 p.m. at the Drawbridge Inn in Fort Thomas.

The cost is $15 for members and $25 for non members, who may register at www.nkychamber.com.

Roeser says, the secret to success of any sized business or organization is that they have a workable plan, and are able to dedicate the time and resources needed to execute it to achieve desired outcomes. During the presentation, the nationally renown marketing expert will share with attendees' specific strategies, concepts and tactics in developing comprehensive marketing plans that will produce results and give any organization a competitive advantage.

"If you're looking to build, brand, grow, or protect your business, it starts with a good plan," Roeser says. "And, if you're not aware of all the options you have or which direction to go, you're just a rowboat in the middle of the ocean - and chances are your business is not going to survive. Think of this program as a big luxury cruise ship coming along to pick you up."

About The Eisen Agency

The Eisen Agency is one of the largest and highest rated investor and public relations firm in the United States. The privately owned firm is headquartered in Greater Cincinnati and works with a variety of clientele to develop and manage comprehensive and fully integrated marketing and marketing communications programs. More information can be accessed at www.TheEisenAgency.com.

About The Speaker

Roeser is the founder, owner and president of The Eisen Agency - Cincinnati's largest and highest rated Public Relations Firm. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and for several years on its Board of Directors. He is the founder of the chapter's Blacksmith Awards Program. Roeser is the national chairman of the Public Relations Agency Owners Association, and serves on several boards and committees. He founded The Eisen Agency's Operation: Outreach program which provides non profit groups professional marketing services pro bono, and he is also the founder of the Rodger Roeser Scholarship Fund, which provides dollars to minority and other graduating high school students seeking to enter a career in journalism or public relations.
Roeser is an award winning print, radio and television journalist and has worked in both agency side and corporate side public relations. He is a graduate of Kent State University and holds a degree in broadcast news. He continues to write for a number of publications, and also is the host of the award winning audio podcast "That Marketing Show," and the host of online webside series Business Focus.

About Hot Topics & Cool Tools
Brought to you by the Northern Kentucky Chamber of Commerce, the program is designed to help businesses stay on top of the 'hottest' marketing topics and the 'coolest' new tools for growing a business in this new interactive style program. Attendees will hear from a wide array of local businesses that are using new technologies and techniques to reach customers in highly creative, innovative ways.

Spend 90 minutes a month with a focus on marketing, public relations, sales, internet strategies, networking and other hot topics that will "cook-up" new customers. The time includes 30 minutes of cool networking at the Chamber Café where "enjoying a cool beverage" could mean landing a new account.

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