Chris Brueck Grows Chicago Businesses
Chris Brueck assists small businesses in Chicago by implementing a solid piggyback marketing campaign and saving his clients 50%-60% off of the average price.
- Chicago, IL (1888PressRelease) August 10, 2010 - One of the biggest challenges for small businesses is effectively gaining market exposure with the limited capital they have, particularly in today's economic environment. Whether starting up or squeaking by, small businesses cannot afford to mistake effective marketing with having an online internet presence. Unfortunately, many small businesses make that mistake and suffer the consequences.
Chris Brueck solves this exact problem for small businesses. He is a business consultant and works with everyone from accountants, brokers, and lawyers to convenience stores, restaurants, and construction companies. He provides them with cost-effective marketing and I.T. solutions that show a positive return on their investment. And to this day he stands by his business philosophy that, for the small local business, online advertising is not as cost-effective as direct marketing.
"This is not Field of Dreams. Just because you have a website or an online advertisement it does not mean that business 'will come'. Businesses have grown successfully for many years before the advent of the internet," he states.
While Brueck maintains that utilizing online marketing and advertising methods are still important, he demands that small businesses cannot afford to overlook their ability to "go get the local business". Advertising is where a customer sees an ad and goes to the business with an offer. Marketing is where the business goes to the customer with an offer. And Brueck believes that small business efforts are better utilized with direct marketing, since small businesses cannot wait around for business to come to them.
"A great way for a small business to penetrate their local market is to invest some time and money in saturation mailings. Nobody likes spam, but prospects are quicker to delete an email than to throw out a coupon or flyer with a local offer. In addition, it's not only more honest, but there's no spam filter at the post office," Brueck says with a smirk.
According to the USPS, approximately 20% of the 52 billion flats delivered each year are saturation mailings.
"In many instances, the internet is just too vast for small businesses when all they want to do is just impact their local market, which can simply be done with traditional direct marketing methods. In addition, competition can be very fierce online. The point is to stand out from your competition. And doing what they're doing completely defeats your purpose," Brueck adds.
So, to provide his small business clients with deep discounts on saturation mailing campaigns, he has organized a piggyback marketing program. Essentially, he is offering a low cost market entry strategy in which two or more firms' with complementary yet non-competing products or services participate in the same mailing campaign on the same mailer.
"I don't need to tell you that the current business environment is very tough. But this is just an awesome idea. I'm giving my business clients either the ability to save 50%-60% off of the average campaign price or the ability to reach 2-3 times the amount of prospects for around the same average price," Brueck points out.
Chris Brueck has a B.A. in International Business from Northern Illinois University with a minor in marketing. He has managed two international financial firms and implemented both I.T. and marketing strategies for many small businesses. He can be reached at (888) 362-7855.
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