In 48 hours, Shannon Smith designed and constructed a pleated jacket for bike commuting, winning the judges' votes, a trip to Winter Market 2011 and a profile in Textile Insight.
Outdoor Retailer (OR) today launched a smartphone app called "OR 2010" to give attendees a convenient and comprehensive way to navigate OR Summer Market 2010 features before, during and after the show.
Outdoor Retailer (OR) is hosting an expanded Climbing Zone at Summer Market 2010 with top brands, sponsors, events and featured industry guests that highlight the broad reach of the sport of climbing.
The industry gathers after hours to enjoy refreshments, beach volleyball and other games before joining the local public for a professional climbing competition.
Attendee pre-registration also indicates a strong show with store registration up 13 percent and individual buyer registration up 18 percent compared to the same time last year.