China Media Strategies Unlocks the China Puzzle for Western Businesses
Today marks the launch of China Media Strategies, a specialized service that helps prepare and train Western businesses for working with the media in China. The company also provides localized copy writing and media strategy services to activate clients' media campaigns in China.
- (1888PressRelease) October 26, 2010 - PHOENIX - China Media Strategies, a new business designed to meet the demands of the increasing number of Western businesses interested in the China market, announces its launch today. For businesses seeking to promote their brands in China, and for the public relations agencies representing them, China Media Strategies provides an ideal solution for executive preparation and training, as well as planning and executing affordable media campaigns in China.
Working with Chinese reporters differs considerably from working with their Western counterparts. They expect greater context and highly localized and tailored materials, for example, and are more willing than Western reporters to attend planned media events. China Media Strategies helps clients navigate these new waters, taking them into the Chinese mindset, and exploring sensitive topics and taboos to ensure productive interviews that lead to positive coverage.
"If you're interested in marketing your products and services in China, or if you deal frequently with Chinese business partners, China Media Strategies can prepare you with an intensive, China-focused immersion training, and can also help plan and execute your media relations campaign," said Richard Burger, founder of China Media Strategies. "Our service is designed to give you the tools and the practice to deal confidently with the Chinese media, to avoid costly mistakes, and to help you win valuable coverage."
China Media Strategies was founded by Richard Burger, a public relations expert with more than 25 years of combined journalism and PR experience, including eight years in China working on projects such as the 2008 Beijing Olympic Games and the Shanghai 2010 World Expo. A former Senior Vice President at Ketchum PR's Beijing office, Richard has unique insight into how the Chinese media work. In 2009, his last year in Beijing, he worked as an editor for the Chinese newspaper The Global Times.
Richard's media training partner is Scottsdale-based Jan Ziff, who brings more than three decades of journalism experience to China Media Strategies. A foreign policy analyst, she spent twelve years with the BBC World Service covering the US State Department in Washington DC. Her CBS News radio program, Sound*Bytes, is the longest-running computer/technology radio show in the US.
For more information, email China Media Strategies at info ( @ ) chinamediastrategies dot com, or call (602) 315-3696 dot
About China Media Strategies
Founded by Richard Burger in 2010, China Media Strategies is the first consultancy dedicated exclusively to China-focused media training and media relations. Richard conducted his first media training in Silicon Valley in 1995, and his first training in China in 2001. He has since held trainings and executive coaching sessions in Singapore, Taiwan, Beijing, Shanghai and Hong Kong. Richard worked as Sr. VP at Ketchum's Beijing and Taipei offices and has worked in Asia for a decade. China Media Strategies is based in Phoenix, Arizona. For more information visit our website, chinamediastrategies.com.
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