Child Execs (ages 7-13) Launch National Breakfast 4 Christmas Business 2 Benefit Charity
breakfast 4 christmas, the brainchild of 4 kids in Pawleys Island, SC who have set out to change the fruitcake mindset of gift senders this holiday season. Now even parents can sit back, relax and play with their toys instead of spending family time in the kitchen! Portions of their sales benefit Feeding America!
- Myrtle Beach-Conway-North Myrtle Beach, SC (1888PressRelease) November 09, 2011 - Christmas Casserole Triumphantly Replaces Timeless, Tired Fruitcake as THE Ultimate Gift of Delivery this Holiday Season
Because fruitcakes are so entirely last year, errr… decade perhaps (yes they have a shelf life of 50 years afterall!) A pint size team of 4 siblings in Pawleys Island, SC have set out to change an age old tradition for the greater good of all mankind, the famous fruitcake re-gift! Known as Edgeworth & Co, Noah (13), Miller (11), Conner (8) and Reilly (7) were inspired after a botched homemade Christmas gift experiment (turns out that salt dough ornaments are more difficult than you'd think - who knew?) and had the incredibly delectable idea of breakfast 4 christmas.
After a family trip to Costco and several days of chopping, shredding, cracking, whisking and baking… four of the most incredible Christmas Casseroles were created. Needless to say, breakfast 4 christmas was an enormous hit with friends, family and neighbors - something folks talked about all year long. This simple idea has become quite the family affair and just as any devoted parent would do, Josh and Corene Edgeworth have rolled up their sleeves, jumped in an industrial kitchen and embraced their children's dream of launching breakfast 4 christmas nationwide.
"Who wouldn't want a gift that actually made Christmas more fun? Now parents and grandparents can just sit back and play with their toys too, they don't have to spend the morning in the kitchen like before," says Reilly Edgeworth, the youngest of the bunch. Keeping in mind the true spirit of Christmas, the kids suggested early on that a portion of the proceeds should benefit a worthwhile cause. Inspired by the actions of some of their favorite celebrities, they handpicked Feeding America. "Our kids have always understood that anyone, regardless of age, can make a positive difference in the lives of others. We felt a great deal of pride when they first talked about a charitable contribution and then we watched in awe as they scoured the internet to learn more about Feeding America and the incredible assistance they provide," says Josh Edgeworth (Dad).
The gift of TIME does exist this year, just thaw it and throw it in the oven Christmas morning… no preparation, no effort, no clean-up. At just $25.00, breakfast 4 christmas is offered in 4 tasty varieties, is delivered just in time for Christmas and is a welcome change from that age-defying fruitcake! Order yours today at
www.breakfast4christmas.com
Media Contact:
Aneisha Howard
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aneisha ( @ ) aneisha dot com
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