Chesterfield Board of Directors is appointing Austin J. Tomasello as President and Emma D. Tomasello as Vice President
“Chesterfield has had wide-spread success with consumers and retailers since 1960, but now the time has come for my children to take charge and show consumers, retailers, and distributors that they mean business, and they will be a fierce competitor in the fashion industry” said David Tomasello.
- (1888PressRelease) October 30, 2018 - “The Tomasello children have been groomed for this day since birth” said David Tomasello, Chairman of Chesterfield Holdings Inc. and Chesterfield Manufacturing Corp.
“Since retiring and stepping aside in 2011, it’s time to roll up our sleeves, take hold of our company again, and get back to work as a family run business. I’ve been dreaming of this day for years”, says David Tomasello.
The Tomasello’s first priority of business will be to launch a new line of branded apparel called “Belligerent”. Belligerent will be a lifestyle apparel brand geared towards those who want to celebrate their self-motivated confidence. Belligerent is the brainchild of Austin Tomasello, who wanted to develop a brand geared more towards his generation and the lifestyle of today’s youth. “Since 1960, Chesterfield’s clothing brands have mostly consisted of southern gentlemen, celebrity based and corporate focused lines. With Belligerent, we hope to take Chesterfield the company more mainstream,” said Austin.
Emma Tomasello will focus on reorganizing Chesterfield’s product lines as well as their distribution network. “I will be adding new distribution partners not only in the United States, but World-Wide,” said Miss. Tomasello. With the immense success that Chesterfield has had over the past 58 years, Emma feels it is the right time to expand the product lines by adding new creative designs and styles, as well as incorporating sustainable materials and resources within each line. Our products will be guaranteed healthier for both the consumer and the environment.
As a team, the Tomasello’s will redevelop Chesterfield’s target consumers by adding new styles, packaging, and for the first time, adding accessories that complement each brand. “Brands such as Belligerent were designed with the consumers’ requests in mind. With that being said, the consumer will have input on product design. This will revolutionize how lifestyle brands will be marketed world-wide!” explained Austin. Lastly, Chesterfield’s creative director, Gabe LaMarca plans to entirely revamp Chesterfields marketing programs and how they market their products to consumers.
“Chesterfield has had wide-spread success with consumers and retailers since 1960, but now the time has come for my children to take charge and show consumers, retailers, and distributors that they mean business, and they will be a fierce competitor in the fashion industry” said David Tomasello.
About Chesterfield Holdings Inc. Chesterfield Manufacturing Corp.
Founded in 1960 in Chesterfield, South Carolina, and now headquartered in Charlotte, NC, Chesterfield was originally founded to provide consumers with corporate apparel brands such as Print-Ons, Capital, Chesterfield, Rural Life, uniform apparel, private label apparel and Chesterfield Men’s and Ladies retail lines. In early 2000, Chesterfield expanded their lines by adding retail brands such as Kangol, Peninsula Club, Workwise, Express Mark, Celebrity lines, Max Austin, Apparel Central, Zekko and now in 2018, Belligerent Lifestyle Apparel.
Contact:
Media Relations
Chesterfield Holdings Inc.
E. pr ( @ ) chesterfieldmfg dot com
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