Cheer Channel Introduces New Industry Talk Show "On the Mat" with Makenzi Swicegood

CCI original program offers a new, gym-focused cheer webseries. End Quote

(1888PressRelease) October 11, 2013 - Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, announced today that it will launch a new cheer industry talk show On The Mat, hosted by Makenzi Swicegood. The show will take viewers behind-the-scenes of cheerleading gyms across the country and offer an inside scoop on gyms and teams throughout the industry. The CCI original series will have its world premier in October and will continue with bi-weekly episodes which can be viewed on the Cheer Channel Network YouTube channel, Cheer Channel website, and On The Mat Facebook page.

The host of On The Mat, Makenzi Swicegood, is an actress, model, spokeswoman, former Cheer Athletics and Dallas Cowboys cheerleader. She is the daughter of Jody Melton and Ginger Swicegood-Melton, one of three co-owners of Cheer Athletics Inc. in Plano, Texas. Swicegood has also previously been a host for the Cheer Channel at cheer events. "I am thrilled to join this project with Cheer Channel," commented Swicegood. "Creating an outlet for exciting, unique, and uplifting messages from gyms across the country is a great way to show that all-star cheerleading is more than just cheerleading. It is a world of strong and positive individuals making a difference in their communities as well as on the mat."

Viewers of On The Mat can expect to see industry highlights, two featured "Gyms-of-the-Month," coach and cheerleader interviews, and who to watch on the road to worlds. Swicegood will also be following causes and showcasing teams from around the country that are making outstanding achievements in communities, causes, and campaigns. Viewers will also have the chance to get involved in the show by participating in show contests for a chance to win prizes from Cheer Channel and On The Mat sponsors. Fans may submit special stories or teams for recognition on the official show Facebook page.

"Makenzi was the obvious choice for this show," said Cindy Villarreal, CEO of CCI. "She is such a known and respected figure in the industry and we know she will do a terrific job bringing the real world of cheer gyms to life." CCI and Swicegood were present at the Cheer Athletics Showcase in Plano, Texas on October 3-5 to film and conduct interviews for On The Mat.

For more information about Swicegood, CCI, or On The Mat, or for sponsorship opportunities, contact media ( @ ) cheerchannel dot com or visit the CCI website at www dot cheerchannel dot com dot

ABOUT CHEER CHANNEL INC.:
CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact Media ( @ ) cheerchannel dot com or go to www.cheerchannel.com.

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