Cheeky Chicago Cooks Up Innovative Rewards Concept

CheekyChicago.com Launches The Cheeky Card, Providing Privileges Without the Price Tag End Quote

Chicago, IL (1888PressRelease) December 06, 2011 - VIP status in Chicago just became accessible in a flash, thanks to the Cheeky Card, an innovative perks program pioneered by CheekyChicago -- a digital lifestyle magazine, newsletter and branded event producer, designed for, by and about the cosmopolitan woman. With a focus on exclusive experiences, inside perks and unheard of access, this fierce little black card gives any dime a dozen deals and discounts channel a run for its money.

Co-Founder and Editor-in-Chief, Erica Levin stated, "The Cheeky Card is one of our most exciting initiatives - nobody has ever done anything like this before. This Card enables our readers to become VIPs and exclusive members at restaurants, bars, boutiques, spas, gyms, etc. all over town. If there are other loyalty programs out there, they are usually exclusive to one group of merchants such as restaurants OR boutiques. We are giving our readers access to the entire city in the most fabulous of fashions."

Perks include an invitation to the private opening of Brendan Sodikoff's (Gilt Bar, Maude's, Doughnut Vault) new concepts, free bottle service at SUB 51, complimentary services at the spa at the dana hotel, receiving the next table at Sunda without a reservation, and free champagne at a variety of hotspots like Paris Club, HUB 51, Province or even during a hair appointment at Maxine Salon. Newly appointed Creative Director, Joran Thompson, plans to safeguard the perk appeal. "The Cheeky Card makes our coveted audience feel special while allowing merchants the opportunity to leave a lasting impression. It's a win-win, and the allure of the program will be protected by keeping it enticing and selective."

CheekyChicago recently celebrated its third anniversary but is far from its infancy; the local, lifestyle media outlet is a trusted source and relied upon go-to-guide for tens of thousands of city-centric, highly engaged, and vastly social women. Built on the basis of kindness over cattiness, the Cheeky finger is on the pulse of the Chicago market and thrives on sharing the best of the best that the city has to offer.

Access came unexpectedly as a major perk to the Cheeky team, and the founders are leveraging those relationships for Cheeky loyalists in a tangible, meaningful way; thus came the concept of a little black card with a traceable QR code, wrapped in pink packaging, delivered in the mail to their excited readers' doorstop. Co-Founder and Director of Sales & Marketing, Jessica Zweig stated: "The Cheeky Card is the first of its kind in Chicago: a gateway into a lifestyle, enabling our audience to access the finest and most VIP opportunities and experiences at venues that no one else is working with. It's truly exclusive."

The Cheeky Card is available at http://cheekychicago.com/get-cheeky-card/ for $75 annually and $65 every year thereafter (upfront and monthly payment options are available). The Cheeky Card App, equipped with geo-location services and exclusive push notifications, will be available in early 2012.

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