Top Law Firm Internet Marketing Consultant Chad Ian Lieber Explains Basic Ways to Get a Better ROI in bringing in new clients.
Chad Lieber Talks About Internet Marketing for Lawyers
(1888PressRelease) September 11, 2016 - 'Building the leads you need in your pipeline and gaining the right amount of prospects that you need as a firm is a result of both hard work and correct marketing', says Chad Lieber. Online marketing is one of the best avenues for Law Firms to take when it comes to advertising. It is important that each firm know how to work it, in order to get maximum benefits.
One of the best ways to go about it is make the most of personal branding. Most people looking for a lawyer will want to see what he or she looks like and read a bio on them. This is why it is important for each law firm to have a partner's page. Each lawyer should have a strong online presence and personal brand.
When it comes to marketing a law firm on the internet, the place to begin is locally. This means that your SEO should target local clientele. Make sure that you are listed in every local directory whether it focuses on law firms or not. Additionally, use local keyword modifiers to help you rank better in local searches. 'Statistics show that 97% of all clients carry out online research before going out to actually shop or select a lawyer' adds Chad Lieber.
Spending some money on targeted advertising is also a good idea. Google AdWords is ideal for those looking to have a paid campaign that bears results. This paid search on Google works well because it means that you will be found by people who are searching for a lawyer in that moment. Of course, this calls for a better understanding of your potential clients so that you can fine-tune your AdWords campaign to make sure that you reach a lead that is highly qualified.
When it comes to your website, ensure that your landing pages are keyword rich. This will improve the quality score you have with Google thus reducing your costs and improving your rankings at the same time. Be sure that you have a responsive website that is easy to navigate and that contact information is prominent on all pages as well. You should also be sure to make good use of Google Analytics so that you can keep track of the leads that you generate.
One of the things you should definitely consider as a law firm is the use of video content. You could set up a YouTube channel and then create videos that speak about your specific practice areas highlighting the scenarios that one may be in and how you can be of help.
It is important to remember that with online content, quality is key. The content you create should be high quality if you are going to get the online attention you want and attract the right readership. You may not have the ability or time to create plenty of content but it should definitely be quality content. This should extend not just to the blog, but to social media, your website and other places as well.
Chad Lieber : Internet Marketing Consultant for Law Firms
Chad Ian Lieber is vastly knowledgeable and experienced in search engine optimization. He has earned a reputation for himself as a Search Engine Optimization strategist and consultant in in-house SEO. He also has more than a decade of experience in web development.
By centering his skills, resourcefulness and efforts in SEO, Chad is able to work for a variety of independent clients delivering top rankings on the various major search engines on a consistent basis. He utilizes several technologies that make it possible to augment the accessibility and usability of the websites that he optimizes for search engines and develops. He is able to quickly find problems and resolve them with the result of major cost savings to companies.
Chad has built a reputation as a man who can improve operating performance in various web based environments. He has developed SEO friendly applications and tracking/analysis systems that relate directly to trends of web traffic and placement in search engines. He is driven, dedicated and committed to simplifying and improving systems that are technologically advanced.
A very successful man in his field, Chad has a good reputation within SEO communities and from time to time participates in several forums. He has worked successfully either as an employee or a consultant in several well-known internet companies including Baseball.com, Golden Pear Funding, Translations.com, Verizon Wireless, Toyota.com, Tgllaw.com, Edmunds.com, 1800Flowers.com, TurboTax.com, Search & Social Media, Cohen's Fashion Optical, Sports Illustrated and PGA/PGA Tour just to mention a few. Learn more at http://www.6wim.com