CELG China - Italy Luxury Brand Acquisition Road Show
China - Italy Luxury Brand Acquisition Road Show" is a series of events organized by China Europe Legal Group Brand Exchange Division and Italian law firm Carone & Partners in leading cities around China, including Shanghai, Hangzhou and Beijing, with a focus on developing business opportunities for collaboration between Chinese and Italian fashion and design enterprises.
- (1888PressRelease) November 25, 2010 - The "China - Italy Luxury Brand Acquisition Road Show" is a series of events organized by China Europe Legal Group Brand Exchange Division and Italian law firm Carone & Partners, in cooperation with Fudan University, Chinese law firm Grandall Legal Group, China Milan Equity Exchange, China Beijing Equity Exchange and Promos (special agency of the Milan Chamber of Commerce). It featured a series of events in leading cities around China, including Shanghai, Hangzhou and Beijing, with a focus on developing business opportunities for collaboration between Chinese and Italian fashion and design enterprises through the medium of brand / design acquisition and licensing.
On November 12, the core event titled "Acquisition of Italian Luxury Brands by Chinese Investors" was hosted in Shanghai by the China Europe Legal Group Brand Exchange Division, in cooperation with Fudan University. The summit brought together industry representatives from leading Chinese enterprises, academics, government officials, industry trade associations, and other creative industry organizations, with a focus on increasing value among Chinese manufacturers and retailers through the strategic acquisition of Italian brand rights for exploitation in the China market. The speakers at the event were Mr. Marco Carone, managing partner of the Italian law firm Carone & Partners - China Europe Legal Group, Ms. Ivana Kopilovic, associate with Carone & Partners - China Europe Legal Group, Ms. Marta Marin, Italian and Chinese fashion industry expert and managing director of the Italian company Made for China, as well as Mr. Raul Mora, China chief representative for Promos of the Milan Chamber of Commerce.
Additionally, on November 10 and 11 Carone & Partners - China Europe Legal Group, with the participation of Promos, held two similar seminars at the Shanghai and Hangzhou offices of Grandall Legal Group.
The final event of the "China - Italy Luxury Brand Acquisition Road Show" was held on November 15 at the offices of China Beijing Equity Exchange in Beijing's Financial District. Mr. Marco Carone, in his capacity as CEO of China Milan Equity Exchange, presented Chinese investors with several projects in the fashion and technology industries, while Mr. Raul Mora gave an overview of successful Chinese investments in Italy.
During the China International Creative Design Week in Beijing, China Europe Legal Group Brand Exchange Division hosted a booth and cocktail reception, with a focus on the collaboration between Italy and China in the field of creative design and fashion. Many influential members of the Italian business community, and Chinese fashion industry attended the event.
China Europe Legal Group Brand Exchange Division (CELG) is the first and only dedicated exchange platform for the licensing and transfer of intellectual property assets between Europe and China. Specifically, CELG focuses its efforts on the consumer goods market, particularly fashion & design and white goods, assisting European companies to expand into China and Chinese companies to expand globally, through harnessing the power of brands.
For further information regarding the road show or CELG generally, please contact Ms. Ivana Kopilovic at ikopilovic ( @ ) celg dot net.
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