Celebrity Stylist Sumita Batra Announces U.S. Book Release of "The Art of Mehndi: Henna Body Decoration"
Ziba Beauty's CEO Provides a Refreshing Look at Body Art in the Modern World.
- (1888PressRelease) May 21, 2013 - LOS ANGELES, CA - After much buzz, Ziba Beauty CEO, Sumita Batra, announces the United States launch of her new book, The Art of Mehndi: Henna Body Decoration. Featuring modern mehndi trends, age-old techniques, and celebrity styling, Batra's new book is destined to be a beauty must-have. The Art of Mehndi: Henna Body Decoration is available on Amazon, Barnes & Nobles (bn.com), ZibaBeauty.comand other fine booksellers across the US.
Particularly in recent years, a powerful resurgence of the ancient eastern techniques of mehndi and body art has flooded the fashion world. The visionary and author of the much anticipated The Art of Mehndi: Henna Body Decoration is primarily responsible for introducing and modernizing this artful tradition in the U.S. and also heads one the country's leading brow-threading franchises, Ziba Beauty. SumitaBatra's new book delves deep into the meaning behind mehndi, while also supplying the reader with modern, high fashion inspiration.
"I am particularly passionate about the launch of this book," says Batra. "It stays true to the tradition of the art, while also keeping it relevant to the modern woman. This book features some of the best Mehndi artists in the world, and there are so many great designs and interpretations within it that I know it will be a favorite in the collection of every trendsetter and influencer."
Packed with colorful photographs of celebrities like Madonna, Hillary Duff, and Liv Tyler, whom SumitaBatra personally styled, The Art of Mehndi: Henna Body Decoration is sure to live up to A-list fashion standards. Whether desiring a tutorial on how to apply henna and which designs to use, or seeking beautiful body art inspiration for an upcoming wedding or event, Batra's new book designs to make mehndi a modern beauty staple.
Launching simultaneously in the UK at Harrods Urban Retreat and outlets across Great Britain, this book's launch has been brilliantly received by the press and artistic community. The Art of Mehndicurriculum, now available for the first time at the Ziba Beauty Academy and the prestigious London School of Beauty and Make Up this summer also tout the book for the Introductory and Advanced courses.
"One of the greatest things about mehndi is its versatility," says Batra. "There is this mystical side, which is said to bring good luck and happiness to the wearer, and there is also an aesthetic side, which can be customized to suit anything, from high fashion editorials to weddings to casual wear."
For more information, please visit www.zibabeauty.com.
For media inquiries and/or to arrange an interview, please contact Jessica Lieu at 323.937.1951 or jessica ( @ ) tylerbarnettpr dot com.
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