CELEBRATE WORLD SLEEP DAY ON MARCH 16 TO ADVANCE SLEEP HEALTH WORLDWIDE

World Sleep Day is an annual event that calls to action important issues related to sleep using collaborative efforts energized by sleep professionals all over the world. The focus of World Sleep Day is to bring cognizance to the many burdens of sleep problems, as well as the importance of healthy sleep. End Quote

World Sleep Day is designed to raise awareness of sleep as a human privilege that is often compromised by the habits of modern life.

(1888PressRelease) January 08, 2018 - ROCHESTER, MN — World Sleep Society is issuing a global call to action about the importance of healthy sleep. Friday, March 16, 2018 is the 11th annual World Sleep Day®. Created and hosted by World Sleep Society, World Sleep Day is an internationally recognized awareness event bringing researchers, health professionals and patients together to recognize sleep and its important impact on our health.

World Sleep Day 2018 will incorporate the slogan, 'Join the Sleep World, Preserve Your Rhythms to Enjoy Life,' intended to emphasize the importance of circadian rhythms in healthy sleep, and inspired by the recent Nobel Prize in Physiology or Medicine assigned to three researchers who have dedicated their studies to circadian rhythms. Circadian rhythms refer to cyclic events within the body such as rhythms in hormones, body temperature and alertness levels. Biological clocks from within the body produce circadian rhythms, but environmental factors such as sunlight also affect them. Preserving regular circadian rhythms have been found to lower the risk of sleep disorders, mental health disorders and chronic health issues such as obesity and diabetes.

Professor Debra J. Skene of University of Surrey, UK has over 25 years research experience studying human circadian rhythms in health and disease. She explains, “If there is misalignment between the circadian timing system and behavior, such as during night shift work or following travel across time zones, then one is sleeping and eating at the wrong time of day. This has acute consequences (daytime sleepiness; reduced performance and increased risk of accidents) as well as long term consequences (increased risk of metabolic disorders, cancer).”

The 11th Annual World Sleep Day has partnered with Thrive Global, Westin Hotels & Resorts and Ferring Pharmaceuticals. More sponsors will be included before March.

Arianna Huffington of Thrive Global, author of The Sleep Revolution: Transforming Your Life, One Night at a Time, asserts, “Sleep is the underpinning of our entire well-being, necessary for us to fully recharge and be productive, creative and truly connect with ourselves and others during the day.”

“Today’s over-scheduled and always-on culture has spurred a counter-movement among those who see the value in getting a good night’s sleep,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts. “Nearly 65% of people sleep fewer hours while on the road; so empowering travelers to sleep well reinforces our commitment to guests’ well-being and the growing understanding that sleep impacts everything from productivity to overall happiness.”

Ferring Pharmaceuticals recognizes the importance of a good night’s sleep and therefore promotes healthy sleep by raising awareness of nocturia, the need to urinate once or more at night. Sleep disturbances can have a significant impact on our health and well-being and might even be a sign of a more serious condition. During World Sleep Day, Ferring raises awareness of nocturia, a common cause of sleep disruption in adults of all ages.

CALL TO ACTION
To participate in World Sleep Day, consider:
• Organizing an event to create excitement and generate interest in World Sleep Day.
• Circulating the official press release with sleep experts and local media.
• Distributing sleep patient literature such as booklets, leaflets and newsletters.
• Finding other ideas at http://www.worldsleepday.org.
• Spreading the word on social media about #WorldSleepDay.

More information can be viewed on worldsleepday.org/get-involved/plan.

SLEEP’S IMPORTANT IMPACT
Sleep is a basic human need—a crucial component of survival, much like breathing, eating a healthy diet or getting enough exercise. World Sleep Day is designed to raise awareness of sleep as a human privilege that is often compromised by the habits of modern life. Sleep impacts nearly every aspect of mental and physical health. Research suggests:
• Sound sleep is one of the three pillars of good health along with a balanced diet and regular exercise.
• There are close to 100 disorders of sleep, but most are modifiable and manageable with the help of sleep specialists.
• Effects of insufficient sleep favor outcomes such as increased appetite and enhanced sensitivity to food stimuli.1
• Next day effects of poor quality sleep include a negative impact on our attention span, memory recall and learning.2
• Studies suggest that sleep quality rather than quantity has a greater impact on quality of life and daytime functioning.3
• Short sleep duration appears independently associated with weight gain, particularly in young age groups.4
• Longer term effects of reduced sleep duration are being studied, but poor-quality sleep or sleep deprivation has been associated with significant health problems, such as obesity, diabetes, weakened immune systems and even some cancers.5,6,7

More statistics on sleep are available on worldsleepday.org.

CONTACTS
Allan O’Bryan, World Sleep Society Executive Director: obryan ( @ ) worldsleepsociety dot org
Dr. Liborio Parrino, 2018 World Sleep Day Committee Chair: liborio.parrino ( @ ) unipr dot it

About World Sleep Society
World Sleep Day is organized by World Sleep Society, founded by World Association of Sleep Medicine (WASM) and World Sleep Federation (WSF), an international association whose mission is to advance sleep health worldwide. World Sleep Society and the International RLS Study Group have collaborated to launch a sleep directory aiming to globally connect healthcare professionals and patients in their search for sleep experts at sleepdirectory.org. A job board has also been created for sleep medicine professionals on www.worldsleepsociety.org. Follow the excitement on Twitter @_WorldSleep and facebook.com/WASMF.

About Westin Hotels & Resorts
Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, empowers guests and associates to embrace well-being and be their best selves through the brand’s six pillars of Well-Being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly Bed, RunWESTIN and Westin Gear Lending with New Balance, delicious and nutritious SuperFoodsRx™ and more: www.westin.com, ( @ ) westin on Twitter, Instagram and facebook.com/Westin.

About Ferring Pharmaceuticals
Headquartered in Switzerland, Ferring Pharmaceuticals is a research-driven, specialty biopharmaceutical group active in global markets. Nocturia, the need to wake to urinate more than once in the night, is a common cause of sleep disruption in adults of all ages. Ferring Pharmaceuticals is committed to raise awareness of nocturia. To learn more about nocturia or Ferring, please visit http://www.ferring.com.

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