Celebrate Onam with Damas' new 'floral art' inspired collection
The new collection is inspired by Pookalam - the art of flower decoration!
- (1888PressRelease) September 05, 2011 - Dubai, UAE - Damas, the Middle East's leading international jewellery and watch retailer, has today (September 04, 2011) unveiled its new Onam jewellery collection across the UAE, which includes the launch of several new exclusively designed diamond, gold and pearl products inspired by Pookalam - the art of flower decoration.
Onam is an important cultural festival of Kerala, India, and is celebrated over ten days of feasts, boat races, decorations and dances. Considered as a harvest festival after the rains, the main attractions of the festival include traditional dresses, snake boat racing, and Pookalam.
"Damas is celebrating Onam with the launch of a new collection inspired by flowers; skillfully designed to highlight the elegance and femininity of the wearer, while at the same time ensuring strong cultural significance to this important festival. Let this Onam be your most special with Damas, as the design inspirations for the collection are from the various elements of Onam itself," said Raj Sahai, Director - Retail, Damas.
The main products of the new collection are crafted in diamonds, gold and pearls; and include the following:
The Gehna pendant & earrings set is inspired by the traditions of Pookalam, with the floral themed jewellery crafted in 22k gold and highlighted with enamel. This set is perfectly suited for the modern woman who is rooted to her Kerala culture. The colourful pendant is highlighted in rich reds, yellows and greens.
The Gehna necklace & earrings set incorporates an intricate floral celebration of Onam, using a stylish pattern of daisies set in 22k gold. This floral, feminine jewellery set comes in a shiny and matte finish.
The Ananya pendant sparkles with the dazzle of round, magnificently cut diamonds set in 18k gold. The pendant takes inspiration from Pookalam, with its graceful and bold design resembling a diamond-encrusted flower in full bloom.
The Kiku necklace & earrings set is crafted in 18k gold and designed with a touch of tradition. The beautiful strand of fresh water pearls and harmonious pearl drop earrings perfectly complements any outfit, whether it is formal, casual or traditional.
The collection is now available in selected Damas stores across the UAE. For more information, visit: www.damasjewellery.com
About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Nasdaq Dubai (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.
For more information please contact:
Damas PR Department
Tel: +971-4459200
E-mail: damasnews ( @ ) damasjewellery dot com
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