Cat Food Shortage Solutions As Empty Shelves, Consumer Frenzy, And Record Demand Continues

Stats and information about the cat food shortage with tips on how consumers can ensure their favorite felines are still getting the nutrition they need when making food at home or when switching to whatever they can find on the shelves. End Quote

(1888PressRelease) May 19, 2022 - NEW ORLEANS, LA - As the cat food shortage continues to cause concern to the 42.7 million cat owners in the country, many are left scrambling for a solution. One of the main factors that has contributed to the shortage is that the demand for cat food has significantly increased. Over the past 20 years, cat ownership has been on the rise and has grown by 29%. Additionally, 11.3M Americans purchased or adopted a new pet during the pandemic which has created a massive surge in pet food purchases. The growth in cat ownership coupled with other factors such as supply chain issues, meat quality concerns and aluminum can availability have forced many cat owners to seek alternatives.

As pet stores and even big retailers like Target and Amazon are experiencing shortages, specifically with canned cat food, pet owners have become more resourceful by opting for kibble, combining wet and dry food at mealtime, cooking for their favorite furry feline and offering cat chews designed to support and aid in common cat health concerns.

“We have an increasing number of customers that are looking for ways to ensure their kitties are getting their daily vitamin and probiotic needs met. With the national pet food shortage, cat owners are being forced to buy different flavors or brands that might not meet the dietary needs of their pet,” said Allison Albert Ward, Founder and CEO of VitaCat.

When researching vitamins, supplements and health aids, Allison recommends taking a custom approach specifically tailored to the needs of the pet. “The majority of cat chews currently on the market are designed for cats AND small dogs. Many are made with unnecessary additives that may not only be ineffective but can actually harm your cat,” continued Allison.

VitaCat arrived on the market earlier this year and currently offers a variety of all-natural health chews made in the USA. In addition to a daily multivitamin and probiotic, VitaCat also offers a calming aid to address stress and anxiety, a kidney and urinary support chew, a joint and mobility aid and a dental health chew. Whether transitioning to a lesser brand, incorporating kibble or opting to make raw or cooked cat food at home, there is an increasing need to add some vitamin supplementation.

Last year, the American Pet Products Association reported that pet food and treat sales skyrocketed 9.7% to $42 billion, further documenting American’s love for furry companionship. Although dog adoption rates have leveled out post-pandemic, the cat adoption rate is still elevated… proving that the demand for cat centric products, including food and health aids, will continue to grow.

For more information about health and support cat chews, visit VitaCat.com

For Media Inquiries, Expert Commentary or Product Samples please contact Aneisha McMillan aneisha ( @ ) oinkagency dot com / 910.849.9003

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