Castrol Professional Launch - The Joy Of Partnership
Castrol, world leader in lubrication solutions partnered with BMW, world leader in automobiles to launch Castrol Professional - a specialized lubricant custom-made for BMW cars.
- (1888PressRelease) January 04, 2012 - A gleaming BMW X6 on display welcomed the BMW After Sales Managers at the Westin Hotel, Gurgaon. The journey of Castrol's international association with BMW which began in 1999 was beautifully depicted through the creation of the Castrol-BMW Heritage Wall, which traced the milestones along the way right till the year 2011, when Castrol partnered BMW in India.
Castrol COO Ravi Kirpalani and BMW after Sales Director Stephan Rausch drove right on to the stage in a sporty BMW Z4 for the grand reveal of the Castrol Edge Titanium, which was done through a mesmerising UV dance performance to highlight the special attributes of the product.
The product reveal was followed by a detailed walkthrough in the Experience Zone, a series of interactive learning cafes specially set up to educate the guests on the product attributes and performance parameters.
Showtime is Event Agencies Indiaproviding CRM India, conferences India, experiential marketing India and corporate live experience India Services.Showtime Events has conceptualized & conducted over 2,000+ live client experiences using world-beating technology. Please visit www.showtimegroup.in or call at +91-11-26389421-22-23 for more details.
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