Casey Toyota of Williamsburg Is Ecstatic for Toyota's New Tagline

Toyota announced a new tagline yesterday: "Let's Go Places." End Quote

Norfolk-Virginia Beach-Newport News, VA-NC (1888PressRelease) September 13, 2012 - Just yesterday, Toyota announced its company's new tagline, "Let's go places." The tagline reflects the commitment of Toyota to innovative and unique products, as well as an invitation for customers to take a larger role in shaping the future of Toyota. Toyota revealed the new theme at the Toyota National Dealer Meeting in Las Vegas and symbolizes the very vision of Toyota's president, Akio Toyoda.

The essence of the tagline evokes a sense of progression and momentum. It reflects the optimism with which Toyota looks to the future of its customers, employees, and vehicles. It emphasizes big dreams on the part of its innovators and its customers. The tagline will debut on New Year's Eve as part of the campaign for the totally new Avalon, which embodies the new direction of Toyota. The tagline will replace Toyota's current tagline, "Moving Forward."

The new tagline has evolved from serious research and collaboration with Burrell, Intertrend, Dentsu America, Conill, Saatchi & Saatchi, and Greico Research. Toyota wanted a slogan that would epitomize innovation for a better way to live and drive, which is at the core of the company-in its new and improved vehicles for the 2013 year, in its community-giving programs like 100 Cars for Good, and in its partnerships such as the Personal Branding Initiative, which is integral in helping military veterans translate their skills into careers.

Bill Fay, group vice president and general manager of the Toyota Division, said, "'Let's Go Places' speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define. It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people's lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them."

Casey Toyota is very excited about the new tagline, "Let's Go Places." One of the places you can go now is Casey Toyota, where you can test drive any number of new or used vehicles-whichever is the right one for you. Stay connected with Casey Toyota on Facebook at facebook.com/caseytoyota and on Twitter at twitter.com/caseytoyota.

About Casey Toyota
Casey Toyota is conveniently located in Williamsburg, Virginia, serving the Norfolk, Newport News and Hampton community since 1958. The family-owned and -operated company has an extensive inventory of new and pre-owned vehicles of all makes and models, as well as a large selection of certified Toyotas. The friendly staff is always ready to help patrons find the perfect match of car and driver and is dedicated to making all of their customers 100% confident in the decisions they make.

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