Carter Road adorns a new look with the marvellous Street Art for Sustainability
Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers.
- (1888PressRelease) December 01, 2021 - The city of Art and culture is undoubtedly the artistic hotspot in Asia. This time around, SuperBottoms, India's no.1 sustainable baby care brand, organized an avant-garde street art event spreading the message of 'Sustainability' at Carter Road, Bandra. The brand tied up with the sustainability evangelist Ayaan Shankta, differently abled people from Trinayani, a non-profit organization that stands for inclusivity along with kids and influential mom bloggers who created their impressions toward the cause of spreading the message of sustainability. The famous mural artist Rashmil Vaidya, created a masterpiece along with the enthusiastic and cheerful kids who immersed themselves in the tubs of child-safe colours. The colourful event also had tattoo artists and a very popular Bummy who enthralled the kids and the moms with his special moves. All COVID safety protocols were followed.
Speaking about the event, "Ms. Pallavi Utagi, Founder & Mom-in-Chief, SuperBottoms, the theme of the mural is to promote sustainability. We specifically want to spread this message that the future belongs to kids and being responsible citizens we have to take certain measures to educate new parents and onlookers about how our baby steps can help in protecting our environment’.
About SuperBottoms: Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakh+ parents. SuperBottomsUNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with organic cotton, it is very gentle and safe on baby’s delicate skin. With a one-size-fit-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. The brand is a leader in the cloth diaper category in India and a bestseller on marketplaces like Amazon India. SuperBottoms has raised 2 million in Series A from Saama Capital & DSG Consumer Partners and another half a million in debt funding from Alteria.
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