Cantina Di Soave Celebrates Summer With Duca Del Frassino Promotions
Picnic Promotions Perfect For First Italian Wine-In-A-Box From Leading Venetian Producer.
- New York, NY (1888PressRelease) May 07, 2011 - Cantina di Soave (www.cantinasoaveusa.com), one of the most recognized wineries in northern Italy's Veneto region, will begin Duca del Frassino picnic promotions to kick start the warm weather season. As spring and summer approach and snowy winter blues melt away, it is the perfect excuse to get outside, socialize and enjoy the outdoors with friends and family. The promotional events will include a national schedule of store tastings and a sweepstakes giveaway of a DUCA picnic cooler complete with place settings for two for a perfect outdoor picnic. All information can be found on the Cantina di Soave website.
Duca del Frassino is the first ever premium Italian wine-in-a-box, perfect to carry with you outdoors and enjoy lying on a blanket while having a picnic, watching fireworks and attending sporting events. Duca is available in four varieties: Garganega/Pinot Grigio, Durello/Chardonnay, Cabernet Sauvignon/Corvina and Merlot/Pinot Noir.
Two winners will be chosen every week during the months of May and June for the Duca sweepstakes prize. To enter the Duca sweepstakes, simply go to the Cantina di Soave website and register. The lucky winners will receive a Duca del Frassino picnic pack for 2, valued at $65. The picnic basket includes two plates, wine glasses, napkins, utensils and a box of Duca del Frassino wine.
A crowd pleaser, Duca is easy to enjoy at picnics, barbecues, and any outdoor parties, as well as at tailgating gatherings. Duca's food friendly wines contain the equivalent of four standard 750ml bottles, last up to five weeks upon opening and are attractively priced at $19.99 for an unbeatable value. The 100% recyclable box packaging eliminates the use of corks or glass, and includes a built-in spout. The convenient handle provides for easy transportation and no-spill use.
Enore Ceola, Managing Director of MW Imports, the importer of Duca del Frassino explained, "Duca is the perfect summer wine to share at any outdoor event. The four blends are delicious on their own and complement many different foods. The wine-in-a-box trend has exponentially increased over the past few years in the US and we are excited to begin these promotions in order to display Duca's versatility and drinkability to American wine enthusiasts."
Wine in a box has seen tremendous growth in the US market within the last few years. Sales value of 3-liter premium boxed wine has increased by 46% and sales volume has increased by 27% since 2006. Statistics indicate that consumers are progressively more aware of the availability of high quality wine in the emerging wine-in-box category.*
Cantina di Soave was recently awarded the Rising Star Brand award from the Beverage Information Group in the March issue of Cheers magazine. CDS was noted for its "exceptional growth" for their Duca, Re Midas and Rocca Sveva brands. In addition, several Cantina di Soave wines will be featured during Soave Month at Eataly in New York City this May. Soave Month is a month-long celebration of Italy's favorite white wine with tastings in the Eataly wine store, seminars in Lidia's La Scuola, and a Soave Bar in La Piazza with food pairings and wines by the glass.
About Cantina di Soave
Cantina di Soave was founded in 1898 by a group of vine growers and wine producers who came together to improve production quality and bring a new value to consumers. Today more than 2,200 farmers are members of the cooperative and more than 14,800 acres are under vine.
Cantina di Soave USA (www.cantinasoaveusa.com), the marketing and importing company for the world-renowned Veneto-based winery, Cantina di Soave, focuses on cultivating and promoting indigenous and historical varietals from the Veneto region. The CDS U.S. team will continue to select wines from Cantina di Soave that expose American wine consumers to the rich Veronese wine history.
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