Callaway Golf Introduces New RAZR Platform Of Products
New Products Mark Debut of Forged Composite™, the Lightest, Strongest, Most Precise Material.
- (1888PressRelease) December 11, 2010 - Callaway Golf Company (NYSE: ELY) today launched the new RAZR platform of products, the company's most premium technology offering. Twenty years after revolutionizing the driver market with the original Big Bertha Driver, Callaway's RAZR platform of products introduces another innovative breakthrough in the form of a new material called Forged Composite™ - the lightest, strongest, most advanced material that delivers with exceptional precision.
The RAZR platform of products include RAZR Hawk Driver, RAZR Hawk Tour Driver, and RAZR X™ line of irons.
"India is a growing market for the golf industry and a strategic market for Callaway," said Vivek Mehta, Country Head and General Manager, Callaway Golf India. "We are committed to supporting Golf in India in every possible way. We are launching the RAZR platform of products in India before it is introduced globally and this is a testament to our commitment in promoting the game of golf in India."
Building on Callaway's heritage of innovation, the RAZR platform of products are engineered to provide uncompromised performance to the golfers. Callaway's RAZR Hawk drivers mark the debut of proprietary innovation in aerodynamics called Streamlined Surface Technology that drastically reduces the drag during the downswing. The result of a multi-year research enterprise, Callaway engineers reduced the energy loss due to drag by 43% in the RAZR Hawk drivers. This achievement is a direct result of the aerodynamic shaping provided by the clubhead's precise Forged Composite construction, which can be forged to within one-thousandth of an inch.
The new RAZR X™ line of Irons, which includes the RAZR X, RAZR X Tour and RAZR X Forged Irons provides consistent distance and accuracy through the set for tighter shots, shorter putts and lower scores. The RAZR line of Irons feature Callaway's proprietary RAZR Technology, which shifts the center of gravity lower and deeper in the clubhead, and offers, increased shot-making from more places on the course.
"Employing Forged Composite in the crown and sole of the new RAZR Hawk drivers allows our team to deliver an aggressive club configuration without sacrificing optimal clubhead performance," said Dr. Alan Hocknell, Sr. Vice President of Research & Development, Callaway Golf. "This exciting new material, coupled with the extensive research we have done to reduce aerodynamic drag during a golfer's entire downswing - from transition through impact - places RAZR Hawk atop the list of the best drivers that Callaway has ever engineered." He further added, "RAZR Technology is a breakthrough in iron design for Callaway Golf. Most Irons today are designed for one specific performance benefit-distance, forgiveness or feel-but RAZR Technology allowed our engineers to combine distance, accuracy and workability all into a new, complete package."
All models of RAZR Hawk drivers will be available for the new product introduction retail price of INR 21,990 starting December 10 2010 and the RAZR Hawk Tour drivers will be available from January 15 2011. RAZR X Iron will be available at retail from December 10 across all authorized Callaway retail outlets. The RAZR X tour Irons and RAZR X Forged Irons will be available from January 15 2011. The new product introduction retail price for RAZR X Irons is INR 42,990 with steel shafts and INR 49,990 with graphite shafts. The RAZR X iron set will be available in two combinations 3-Pitching and 4-Sand.
For more information on these products and Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.
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