Calculated Creativity Wins Coveted ADDY Award in Local Competition

Calculated Creativity is an analytical-driven design firm that specializes in the design and execution of creative solutions. Their award-winning services include: branding and print; website design; landing page SEO and optimization; creation of highly interactive banners, email campaigns, full flash pages and pop-up advertisements. End Quote

There is a tremendous concentration of creativity here in Sarasota. We are thrilled to be part of such an incredible community and to be recognized among such talent.

(1888PressRelease) March 09, 2011 - Sarasota, FL - Calculated Creativity, LLC, a Sarasota based graphic design studio and an IntegraClick, LLC-managed company, was honored recently with a Silver ADDY Award from the American Advertising Federation's Sarasota Chapter.

Calculated Creativity's Entry Claims Top Seat In Interactive Multimedia Category!

The company's winning entry is an interactive multimedia display created for its strategic business partner - online marketing cost-per-action giant, Clickbooth.com. Two touchscreen TV's attached to Clickbooth's tradeshow exhibit booth display images that resemble iPhone "app" buttons. Conference attendees touch the various buttons - just as they would on an iPhone touchscreen - to learn more information about Clickbooth.

"It is an incredible honor to have been awarded an ADDY," says Paul Downie, President of
Calculated Creativity. "There is a tremendous concentration of creativity here in Sarasota. We are thrilled to be part of such an incredible community and to be recognized among such talent."

Calculated Creativity's piece received the top award in the Interactive Multimedia category, which automatically entered it into the regional competition where it will square off against other top contenders from the entire state of Florida, U.S. Virgin Islands, and Puerto Rico.

In addition to its ADDY win, Calculated Creativity was also recognized recently with a Leader Award from the Summit International Awards organization. Its video depicting the "True Hollywood Story of Clicky", Clickbooth's Brand Ambassador, received the honor in the Online Video category and distinguished the company as a pacesetter for emerging media.

About Calculated Creativity
http://www.calculatedcreativity.com/

About the AAF ADDY Awards

With more than 50,000 entries annually, the ADDY Awards are the world's largest advertising
competition and arguably one of the toughest with three tiers of competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the United States. It is the only creative awards program administered by the advertising industry for the industry.

Media Contact:
Stephanie Cz
Brand Manager
Clickbooth.com LLC, an IntegraClick, LLC managed company
941-584-0415
stephanie.cz ( @ ) clickbooth dot com

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